Companies from across the UK’s creative industry have come together to launch The Great Reset , an initiative that hopes to maintain and promote the positive behaviours and environmental shifts created during lockdown. Global emissions have decreased by 7% thanks to lockdown, which the UN states is the same annual reduction required to keep global …
Creative technology platform Creatable and social enterprise Code Like a Girl have collaborated to remove one image to make millions of women feel welcome in tech.The campaign, called “Losing Lena”, stems from a story about how a Swedish Playboy model named Lena posed as the Miss November centerfold in 1972. A year later, the centrefold …
Celebrate the launch of Thomas Kolster’s second book – The Hero Trap! Tune in for the global launch: + special guests + music + fun + watch Thomas drink champagne Sign-up here – it’s free! And order you copy of the book from Amazon
Battersea, creative agency FCB Inferno and media agency MG OMD, have launched the latest work from their ‘Rescue Is Our Favourite Breed’ platform with a new film showing ‘Rescues to the Rescue’. The UGC film, set to Jess Glynne’s track “I’ll Be There”, is a celebration of all the different ways that rescue dogs and cats are helping people …
Battersea and FCB Inferno launch ‘Rescues to the Rescue’ film Read More »
The average person touches their face 23 times an hour. That’s once every 2.6 minutes. It seems to be almost impossible for the average person to go without compulsively scratching, rubbing or wiping their cheek, nose, eyes or mouth. But to diminish the risk of being infected by Coronavirus, there are two very important instructions. …
A cafe in Germany has celebrated its grand reopening to customers after lockdown by handing out pool noodles to maintain social distancing.Last Saturday the owners of the Cafe Rothe in Schwerin — a town in German — were allowed to reopen their doors to visitors after coronavirus restrictions were lifted.While people enjoyed the company and the weather, the …
German cafe tells customers to wear pool noodles to enforce social distancing Read More »
This News Story is brought to you By BeIntelligent Virtual Reality (VR) and Augmenet Reality (AR) are a trend to grow in the future: the market is still growing, but according to Valuates VR&AR market size is expected to reach USD 571.42 billion by 2025 s. The revolution that awaits VR is mainly Out-of-home, where it will …
Real Is Better. Virtual And Augmented Reality To Communicate Sustainability Read More »
Credit: Image by Getty Images – Originally featured in Ad Week In young people’s eyes, advertising was already on life-support before the pandemic. Young people already saw advertising in a coma. For millennials, there shouldn’t be any “mass” in marketing, but plenty of “me”: my ideas, my values, my life. It’s time for marketers to …
Opinion in AdWeek: SHIFTING MARKETING FROM FOCUSING ON THE MASSES TO MILLENNIALS INSTEAD Read More »
Credit: Image by DB_OBLIKOVANJE/PIXABAY – Originally featured in Sustainable Brands When it comes to Coronavirus, the climate emergency or any other disaster, we shouldn’t antagonize; rather, we should empathise. If we learn to see beyond the tips of our noses and adopt a global empathy, we’ll be able to tackle this virus — and the even …
Opinion in SB: THE CORONAVIRUS IS MAKING PUBLIC DISCOURSE SICK Read More »
A total of 1108 campaigns produced by 673 agencies for 882 brands (321 commercial brands, 444 not-for-profit, 117 governmental bodies) from 76 markets were evaluated for this latest Good Report. The Good Report ranking combines a campaign’s presence and performance inthe WARC Creative 100 (based on the campaign’s performance in the industry’s most important global …
