Hearing loss disconnects people from life, affecting them physically, emotionally, behaviorally, work-wise, and socially. It’s also one of the most overlooked and invisible disabilities. “Disability” and “accessibility” tend to refer to ramps and wide spaces for wheelchairs. But enabling “effective communication” for the deaf is never considered by public venues and events, especially at concerts …
Sustainability has shifted from a “nice to have” to a core element of business strategy for many global companies. Author, critic, consultant, and speaker, Thomas Kolster has been on this journey transition with major brands before it was popular to start making this shift. Also known as Mr. Goodvertising, he has more than 15 years advertising …
This film is an international cross-platform campaign, in the sense that the 12 European NGO’s that were behind the campaign could use it to create awareness around the topic of sex trafficking. Voiceless Women was produced by young director, Martin Nørgaard Furze, and released on 18th november 2018 on the EU International Anti-trafficking day to …
Prostate Cancer UK recently launched their new advertising campaign called “Men, we are with you” that celebrates men. The main aim with this campaign is to inspire people to join with the organisation and be a part of solving the problem; stopping a man dying every 45 minutes from prostate cancer. And not just because the …
The objective of the livestream, that will last 450 years, is to raise awareness to the growing problem of plastic pollution, and to raise 400.000 signatures for a petition that will be presented to key global leaders at the United Nations meeting on the environment. The launch of the livestream worked has a hook to …
WWF creates a livestream that no one will ever finish Read More »
So why was I so excited to sit on this jury? Because for a long time I’ve been doing my best to get companies’ attention – to tell them how they should see sustainability as an opportunity! So to be offered a seat at the table where the lines are drawn up for what constitutes …
Mr Goodvertising joins the Cannes Lions 2019 SDG Jury! Read More »
Visa, the official payment service partner of FIFA, has unveiled its global marketing campaign for the Women’s World Cup France 2019. The campaign “One Moment Can Change the Game” amplifies the meaningful moments women are creating on and off the pitch, whether it be inspiring athletic greatness on the field, influencing business outcomes or driving …
WeTransfer, the company that supports creativity with an expanding portfolio of tools that move ideas and maintain focus at every stage of the creative process, has launched a new initiative which aims people off the internet and back to “the real world.” The campaign called “Please Leave” highlights the new reality that digital technologies have …
WeTransfer urges everyone on the internet to leave Read More »
FASD is the most common form of preventable brain injury in babies. But despite the fact that one in 20 children in the US has the disease, everyone has wildly different opinions on what amount of alcohol is “safe” to consume while being pregnant. But the truth is that no amount is safe. So, to …
Confronting the idea of ”safe” drinking during pregnancy Read More »
The film shows the everyday life in the village seen from a young boy. Based on the insight “children learn from what they see”, the boy notices how the gender roles are clearly defined in society. He’s watching how men get to earn money or participate in sports, women are restricted to household chores. When …
Grey India launches Gillette #ShavingStereotypes Read More »
