Neste, a global leader in renewable diesel and renewable jet fuel made from waste and residues and one of the world’s most sustainable companies, is introducing the sustainable ‘Zero Vacation’. The Zero Vacation is a part of Neste’s Zero Island project that looks for different ways to reach zero emissions in Sweden. The vacations take …
ABSOLUT has been known to stand out with their innovative and creative advertising campaigns in markets across the globe. Not until recently, however, did they target Slovakia with a major campaign – but what a way to start! Taking on the hot topic of diversity in their new campaign film and pairing it with a …
Doconomy and Mastercard have announced their joint effort to combat climate change by enabling DO – a free mobile banking service that lets users track, understand and reduce their CO2 footprints through carbon offsetting. The launch of DO sets a new standard for purpose-driven payment services and is a great example of how partnerships can empower …
Stronger together – Mastercard and Doconomy partner up Read More »
Article originally published on ArabAd. Palau Pledge As tourism is taking its toll all over the world on the environment, it’s great to see a tropical paradise demanding its visitors to pay respect. The campaign has done well across the award circuit and it’s well deserved with its simple, but powerful execution. I’ve always loved scalable ideas – and …
With the world of 3D printing becoming more and more accessible and affordable so does the threat of this innovative technology being put to harmful use – and, worryingly, that’s already happening with blueprints for weapons readily available for download by anyone online. Enter Dagoma, A french company specialising in 3D print. They worked with …
Originally published on sustainablebrands.com When advertisers enter the world’s priciest commercial break during the Super Bowl, you’d expect them to have a powerful message that would strengthen the brand, like E-trade’s talking baby from 2008; relaunch the brand in a new courageous direction, like Apple’s “1984”; or simply be an attention grabber, like VW’s 2011 Darth Vader ad — but this year seemed more like the warm-up …
The official Goodvertising review of Super Bowl 2019 Read More »
Founder Thomas Kolster hosted the Sustainable Brands Nordic event in Copenhagen this Thursday and had the chance to “snap” his first Snap Pack of Carlsberg. The Snap Pack is Carlsberg’s new plastic ring free six-pack that’s glued together to avoid plastic waste. According to Carlsberg, the Snap Pack technology will reduce the amount of plastic …
Biomimicry, blockchain technology, neurodiversity, less meat and more windpower. This is the future of sustainability…or is it? Is it more, less – or something else entirely? We’ll explore this and so much more at the Sustainable Brands Nordic event in Copenhagen on 24 January where iconic industry giants like Carlsberg, ISS and Interface will join …
Sustainability 2019 and beyond. Biomimicry, less meat and more windpower… Read More »
What on earth is CAN and why should I care? CAN is a voluntary coalition, which strives to ensure that ethics catch up with the technology of modern advertising. CAN has already gathered over 30 organisations including brands like BodyShop, industry giants like Accenture Interactive, and full service agencies such as Gyro. CAN attempts to …
A newly launched, conscious advertising network strives to stop advertising abuse Read More »
Tis the season to be jolly! But also, tis the season to go to Christmas parties, drink a bit more than you probably should….and then get behind the wheel to drive home, putting yourself and others at risk. While a number of initiatives over the years have reduced the number of DUI-related incidents in Denmark …
