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Mind the Pay Gap

Does the term ‘Gender Pay Gap’ ring a bell? Differentiated prices on BVG, who run Berlin’s public transport, recently highlighted the gender pay gap through the introduction of the ‘Frauenticket’: a ticket that cost €5.50 rather than the standard €7 – approximately 21% less, which is the average amount women in Germany earn less than …

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Stronger together – Mastercard and Doconomy partner up

Doconomy and Mastercard have announced their joint effort to combat climate change by enabling DO – a free mobile banking service that lets users track, understand and reduce their CO2 footprints through carbon offsetting. The launch of DO sets a new standard for purpose-driven payment services and is a great example of how partnerships can empower …

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The most inspiring Goodvertising ads of 2018

Article originally published on ArabAd. Palau Pledge As tourism is taking its toll all over the world on the environment, it’s great to see a tropical paradise demanding its visitors to pay respect. The campaign has done well across the award circuit and it’s well deserved with its simple, but powerful execution. I’ve always loved scalable ideas  – and …

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The official Goodvertising review of Super Bowl 2019

Originally published on sustainablebrands.com When advertisers enter the world’s priciest commercial break during the Super Bowl, you’d expect them to have a powerful message that would strengthen the brand, like E-trade’s talking baby from 2008; relaunch the brand in a new courageous direction, like Apple’s “1984”; or simply be an attention grabber, like VW’s 2011 Darth Vader ad — but this year seemed more like the warm-up …

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