WeTransfer, the company that supports creativity with an expanding portfolio of tools that move ideas and maintain focus at every stage of the creative process, has launched a new initiative which aims people off the internet and back to “the real world.” The campaign called “Please Leave” highlights the new reality that digital technologies have …
WeTransfer urges everyone on the internet to leave Read More »
FASD is the most common form of preventable brain injury in babies. But despite the fact that one in 20 children in the US has the disease, everyone has wildly different opinions on what amount of alcohol is “safe” to consume while being pregnant. But the truth is that no amount is safe. So, to …
Confronting the idea of ”safe” drinking during pregnancy Read More »
The film shows the everyday life in the village seen from a young boy. Based on the insight “children learn from what they see”, the boy notices how the gender roles are clearly defined in society. He’s watching how men get to earn money or participate in sports, women are restricted to household chores. When …
Grey India launches Gillette #ShavingStereotypes Read More »
Doconomy has worked with Mastercard to develop this tool for consumers wanting to act against climate change. DO also invites the user to offset their carbon foot print through projects meeting the criteria of United Nations certified green projects. In simple words, the first card ever to prevent consumers from exceeding their limit, not based …
The world’s first credit card with a carbon limit Read More »
These days, we don’t seem to be able to function without our phones. This phenomenon triggered designer Ralf Lambie to create SAMEN: the social tablecloth that encourages people to ignore their phones while eating. The special pockets in the tablecloth work like a Faraday Cage: no messages or calls come in, and there are no …
How can a tablecloth lead to smartphone-free dining? Read More »
Created by BBH London, the short film’s aim is to raise awareness of domestic abuse and how it affects many women and children who live in daily fear of violence and abuse in their own homes. Domestic abuse is the biggest issue affecting women and children in our society today, affecting one in four women and around 800,000 children every …
Why should toys be gender specific? According to Hasbro, playing with dolls can help children learning to care, love and protect. And this shouldn’t only include girls. So why can’t both boys and girls play with dolls? Created by the agency, Ogilvy Brazil, the “We All Can Take Care” campaign features a video showing how …
Hasbro’s Baby Alive campaign showcases boys and dolls Read More »
According to Donate Life California, 114.000 men, women and children in the US are currently waiting for an organ transplant. The “Second Chances” campaign is a reminder that a simple thing like being an organ donor can give so many other people a second chance to live. And for being an organ donor, you’ll deserve …
L’Oréal, one of the world’s leading cosmetic brands, wants businessmen in management positions to know that female power is not just a trending topic in connection with International Women’s Day. L’Oréal has teamed up with the advertising agency, McCann Worldgroup Deutschland, for a humorous campaign that simplifies the message by demonstrating the benefits of female …
L’Oréal’s new campaign has a message for men: Hire more women Read More »
In order to communicate the decision to remove the use of palm oil in its products, the Spanish brand TRAPA Chocolates sent an expedition to Borneo in Indonesia in September 2018. There, TRAPA Chocolates and their creative agency FCB & FiRe took a photograph of one of the rainforests threatened by the deforestation caused by …
TRAPA’s “Unrepeatable Photograph” saves area of rainforest Read More »
