Brand urbanism is a term defining a new role for brands in the public urban space. The presence of brands, advertising etc. in public spaces is nothing new – but what is new are the consumer-citizens’ strong expectations to brands. Expectations to brands means that the companies have to take responsibility and ownership of their …
Thomas Kolster as a part of JCDecaux’ new initiative Read More »
A melting chocolate snowy owl, monkey, African elephant and frog symbolise the earth’s heating-up and its effect on the environment. The animals were selected because they represent the fate of all wildlife as a result of climate change. In Finland, the snowy owl is extremely endangered because of climate change. Frogs all over the world …
Fairtrade shows how climate change is a threat to cocoa trees Read More »
“This car demonstrates our commitment to our recycled plastics ambition and how, together with our supply base, we can make it without compromising on quality and design,” senior vice president from Volvo procurement, Martina Buchhauser, says. The company clarified this statement on their official blog: “Volvo is continually seeking new ways to reduce our environmental impact across …
Who doesn’t remember the frustrations and difficulties that teenage life brings for both young people and their parents? A deeply emotional and important stage in a family’s life and one that FCB Hamburg embraced as the backdrop to the new “Make Yourself Heard” campaign for Yamaha Music Europe. “Music inspires people and can change a person’s life. …
Kolster joined TEDx Panteion University’s jam-packed event in Athens in May this year. Does advertising satisfy or create the needs of the modern human after all? Undoubtedly, advertising is one of the most misconceived professional fields in modern society and the question if advertising can be “good” often finds itself in the center of attention. …
Thomas Kolster at TEDx: Can advertising save the world? Read More »
Battersea’s research showed that when considering a pet, whilst 92% of people say they believe rescue is the right thing to do, when the time comes to get a new pet, many choose to go online and search for a specific breed instead. Another contributing factor is a fear of the unknown with a rescue …
Battersea makes rescue dogs and cats the heroes in uplifting campaign Read More »
Created by BBDO New York and directed by Rachel McDonald via Biscuit Filmworks, the film shows men in different but common situations that women often face during their periods, such as leaving a stain on bedsheets or accidentally dropping pads or tampons. The film ends with the line, “If we all had periods, would we be more …
Author and founder Thomas Kolster recently did an interview with French media La Réclame. Here, he talked about how he has changed his view on brands and sustainability since he published his book Goodvertising in 2012. His next book (which is coming out later this year!) is called “The Hero Trap”. In relation to this …
There’s a crisis in the UK; 1.4 million older people struggle with loneliness. 255.000 often go a whole week without speaking to anyone. Cadbury are donating the words from their Cadbury Dairy Milk bars to help. The TV run, which started the 9 September, is made in collaboration with the organisation Age UK. Cadbury has …
Cadbury and Age UK are working together to tackle loneliness Read More »
IKEA Canada has teamed up with agency Rethink to create a campaign showing that dumped furniture somehow can get a second life in other people’s homes. The new ad is a part of IKEA’s programme striving to become more sustainable – and make their consumers have a sustainable and recyclable mindset when needing new furniture. …
IKEA introduces a stuff monster to promote sustainable efforts Read More »
