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Opinion in AdWeek: SHIFTING MARKETING FROM FOCUSING ON THE MASSES TO MILLENNIALS INSTEAD

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Credit: Image by Getty Images – Originally featured in Ad Week In young people’s eyes, advertising was already on life-support before the pandemic. Young people already saw advertising in a coma. For millennials, there shouldn’t be any “mass” in marketing, but plenty of “me”: my ideas, my values, my life. It’s time for marketers to …

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Opinion in SB: THE CORONAVIRUS IS MAKING PUBLIC DISCOURSE SICK

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Credit: Image by DB_OBLIKOVANJE/PIXABAY – Originally featured in Sustainable Brands When it comes to Coronavirus, the climate emergency or any other disaster, we shouldn’t antagonize; rather, we should empathise. If we learn to see beyond the tips of our noses and adopt a global empathy, we’ll be able to tackle this virus — and the even …

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The Good Report 2019

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A total of 1108 campaigns produced by 673 agencies for 882 brands (321 commercial brands, 444 not-for-profit, 117 governmental bodies) from 76 markets were evaluated for this latest Good Report. The Good Report ranking combines a campaign’s presence and performance inthe WARC Creative 100 (based on the campaign’s performance in the industry’s most important global …

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Opinion in Ad Age: BRANDS SHOULD NOT STAY SILENT DURING THE PANDEMIC, BUT THEY SHOULD AVOID THE ‘HERO TRAP’

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Taking a look at winning communication strategies in times of crisis  Credit: Illustration by Tam Nguyen/Ad Age – Originally featured in Ad Age Hope you’re staying safe in these challenging times. I’m super excited to This is no time to stay silent or inactive as a brand. According to a survey by the World Federation of …

Opinion in Ad Age: BRANDS SHOULD NOT STAY SILENT DURING THE PANDEMIC, BUT THEY SHOULD AVOID THE ‘HERO TRAP’ Read More »

to creatives everywhere!

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The United Nations has announced a call to arms for creators, influencers and media owners to tackle health and awareness during the coronavirus pandemic. The UN’s first-ever “open brief to creatives everywhere” aims to support the World Health Organization’s global health response to Covid-19 through highlighting public-health measures, preventing the spread of misinformation and communicating …

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BRANDS JOIN TOGETHER WITH A SOCIAL DISTANCING MESSAGE FOR ST.PARTRIK’S DAY

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St. Patrick’s Day is highly celebrated not only in Ireland, but all over the world. Unfortunately, with the pandemic, people have to stay at home and all festivities have been cancelled. This year, many brands have joined together to promote the message of keeping people safe at home. Alcohol brands like Guinness and Jameson are …

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Creativity can make a change on many levels

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Last year D&AD Impact awarded Greenpeace’s campaign Rang-tan. It was after picked up by Iceland for their Christmas ad and caused a social media storm, which helped the campaign deliver on a massive scale and speed. The colaboration led to 1.2 million people signed Greenpeace’s palm oil petition, businesses committed to taking the issue more …

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