The objective of the livestream, that will last 450 years, is to raise awareness to the growing problem of plastic pollution, and to raise 400.000 signatures for a petition that will be presented to key global leaders at the United Nations meeting on the environment. The launch of the livestream worked has a hook to …
WWF creates a livestream that no one will ever finish Read More »
So why was I so excited to sit on this jury? Because for a long time I’ve been doing my best to get companies’ attention – to tell them how they should see sustainability as an opportunity! So to be offered a seat at the table where the lines are drawn up for what constitutes …
Mr Goodvertising joins the Cannes Lions 2019 SDG Jury! Read More »
Visa, the official payment service partner of FIFA, has unveiled its global marketing campaign for the Women’s World Cup France 2019. The campaign “One Moment Can Change the Game” amplifies the meaningful moments women are creating on and off the pitch, whether it be inspiring athletic greatness on the field, influencing business outcomes or driving …
WeTransfer, the company that supports creativity with an expanding portfolio of tools that move ideas and maintain focus at every stage of the creative process, has launched a new initiative which aims people off the internet and back to “the real world.” The campaign called “Please Leave” highlights the new reality that digital technologies have …
WeTransfer urges everyone on the internet to leave Read More »
FASD is the most common form of preventable brain injury in babies. But despite the fact that one in 20 children in the US has the disease, everyone has wildly different opinions on what amount of alcohol is “safe” to consume while being pregnant. But the truth is that no amount is safe. So, to …
Confronting the idea of ”safe” drinking during pregnancy Read More »
The film shows the everyday life in the village seen from a young boy. Based on the insight “children learn from what they see”, the boy notices how the gender roles are clearly defined in society. He’s watching how men get to earn money or participate in sports, women are restricted to household chores. When …
Grey India launches Gillette #ShavingStereotypes Read More »
Doconomy has worked with Mastercard to develop this tool for consumers wanting to act against climate change. DO also invites the user to offset their carbon foot print through projects meeting the criteria of United Nations certified green projects. In simple words, the first card ever to prevent consumers from exceeding their limit, not based …
The world’s first credit card with a carbon limit Read More »
These days, we don’t seem to be able to function without our phones. This phenomenon triggered designer Ralf Lambie to create SAMEN: the social tablecloth that encourages people to ignore their phones while eating. The special pockets in the tablecloth work like a Faraday Cage: no messages or calls come in, and there are no …
How can a tablecloth lead to smartphone-free dining? Read More »
Created by BBH London, the short film’s aim is to raise awareness of domestic abuse and how it affects many women and children who live in daily fear of violence and abuse in their own homes. Domestic abuse is the biggest issue affecting women and children in our society today, affecting one in four women and around 800,000 children every …
Why should toys be gender specific? According to Hasbro, playing with dolls can help children learning to care, love and protect. And this shouldn’t only include girls. So why can’t both boys and girls play with dolls? Created by the agency, Ogilvy Brazil, the “We All Can Take Care” campaign features a video showing how …
Hasbro’s Baby Alive campaign showcases boys and dolls Read More »
