Women in India spend twice as many hours as men, watching content online. But given the data speeds on mobile devices in India, there is evidently some downtime while watching video content. In fact, ALTBalaji’s subscribers stare at the buffering symbol for an average of 18 seconds per episode. Which means, their entire women subscriber …
Buffering symbol changed to fight against breast cancer Read More »
School network SOM (Samen Onderwijs Maken) in Belgium asked some children to be a part of an experiment with unsettling results. Here, they were told to pick a coloured pencil to use to fill in “skin colour” on a drawing of a person. Every child picked the light pink shade – even children with skin …
Since 2017, both The Danish Cancer Society and safety nonprofit TrygFonden have been working with &Co to change these rates by educating the Danes about the importance of protecting themselves in the sun. Through a platform called “Help a Dane” the agency has created a number of campaigns that encourage Danish people to be more …
The Danish Cancer Society takes a new approach to prevent sunburn Read More »
The campaign, created by Grey, is based on research by WWF which found people were consuming about 2000 small pieces of plastic every week, equivalent to 5 grams a week, 21 grams a month. According to WWF, 5 grams of plastic is equivalent weight of a credit card. To drive this point home, the campaign …
The airline is stepping forward to ask the aviation industry as a whole – and also individual travellers – to join forces to create a more sustainable future for aviation, together. In an open letter published this weekend in leading international newspapers including the New York Times, the Guardian, the Frankfurter Allgemeine Zeitung, the airline …
If you asked a psychologist to evaluate most brand purposes, I imagine the diagnosis would be somewhere between megalomania or delusion. The latest attention-grabbing ad from Nike hits the nail on the head. “Believe in something, even if it means sacrificing everything.” The whole purpose space has moved from being a trust-building commercial exercise to …
Brands Need to Stop Putting Themselves First When Focusing on a Purpose Read More »
Making change happen beats good intentions — and the UN Sustainable Development Goals (SDGs) have spawned creativity that actually solves issues at this year’s World Cup of Advertising: the Cannes Lions International Festival of Creativity. No doubt, campaigns addressing social and environmental issues have dominated the Cannes Lions winner’s podium, in general. But for the most part, …
Screw the Nice Gestures, Advertisers — We Need More Real Impact Read More »
The new versions of the iconic bunny ears are part of Playboy’s long legacy of supporting gay rights. The seven queer artists Seth Bogart, Winston Elliott, C. Finley, Sarah Maxwell, Nina Palomba, Favianna Rodriguez and Loveis Weiss – created colourful, celebratory pieces for Playboy’s new campaign, called “Pride Is Good.” The “Pride Is Good” campaign is raising funds and awareness for “50 …
Playboy’s bunny ears will fund campaign to end conversion therapy Read More »
It can hardly be any better: A category that acclaims the creative contributions of brands and agencies to solve the world’s problems. And there is a lot to focus on because with its world goals (The Sustainable Development Goals), the UN has delivered a catalogue with 17 areas. Thomas Kolster, the man behind Goodvertising, has …
Thomas Kolster: How the sustainable development goals manage in Cannes Read More »
The digital “DisCO2unt Billboard” is a campaign concept created by Publicis Romania, was performed in Bucharest, which, according to the TomTom Traffic Index, is the second most polluted capital in Europe and the most congested city on the European continent. According to the agency, the campaign, that ran in April, targeted the many Romanians who …
