purpose

Sustainability 2019 and beyond. Biomimicry, less meat and more windpower…

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Biomimicry, blockchain technology, neurodiversity, less meat and more windpower. This is the future of sustainability…or is it? Is it more, less – or something else entirely? We’ll explore this and so much more at the Sustainable Brands Nordic event in Copenhagen on 24 January where iconic industry giants like Carlsberg, ISS and Interface will join …

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Lights, camera, ACT Responsible

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“to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development and to share good practices”. This is the main mission of ACT Responsible, an international non profit association who have stood in solidarity as the Advertising Community Together since 2001, in the wake of the 9-11 bombings. In a world …

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Diverted: Empathy & Autism

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“We won’t accept a world where autistic people are shut away. We know that people don’t set out to be judgmental towards autistic people. The problem is that they often don’t see the autism, they just see somebody acting in a way that isn’t familiar to them.” Mark Lever, Chief Executive of the National Autistic Society (NAS), …

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ADVERTISING’S ULTIMATE CHALLENGE

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Written by Alvise Bortolato & Alice Fortuna The customer is not always right, but the planet is: how advertising has to take an intransigent position in favour of it. The ultimate challenge. The capitalist economic system has somehow realised it did not do its math well. Rather, in its frantic race for growth, it has …

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From sobs to silence in this year’s Super Bowl

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It was a sad Super Bowl. Sad, as only Trump can say it. Saaad. On the one hand, a fast-talking, cunning clown tried to sell me stuff as ad land usually does best. On the other, I felt emotionally mistreated by a sobbing stranger playing curling with my heart. Corporate America appears not to care …

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