innovation

From The Street To The Street: Skateboard Wheels Made From Gum

3rd-year French design students, Hugo Maupetit and Vivian Fischer, have created an innovative initiative of collecting discarded chewing gum and transforming the waste into colourful, recycled plastic skateboard wheels. The students’ installed a select number of collection boards in urban areas of Nantes, France, where passersby could paste their used gum; as opposed to dropping …

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The Fashion Revolution

5 years ago, 1138 people were killed and 2500 injured in the largest industrial tragedy in recent history. The world was awoken to the injustice caused by the world’s second most polluting industry: fashion. Years on, with little compensation from the multi billion dollar Rana Plaza foundation, and workplace safety still lacking (see the story). But Fashion Revolution …

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Creativity for Good at the Upcoming D&AD Festival

What does it mean, to use creativity for good? How can we harness the strength of storytelling, turn advertising into a tool for good, and make our work matter more? See some interviews and insights from last year’s D&AD festival on just that, soon to be repeated this year on 24th-26th April in London! See more about it here. …

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Cristal’s most impressive campaigns, over coffee

We join James Temple, CCO at RGA and President of the data, IoT and marketing innovation jury, who tells us about his favourites at Cristal this year. Namely: The Aland Index This initiative by the Nordic Aland Bank features a (compostable!) credit card that measures the carbon footprint of your consumption. Their wider Baltic Sea Project …

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