How can a concept win Cannes Lions Health Grand Prix for Good, the most awards ever at Lions Health—four gold Lions, four silvers and one bronze, at D&AD Impact, and now the Goodvertising Grand Prix at Cristal Festival? “The Immunity Charm,” is an initiative from Afghanistan’s Ministry of Health, with McCann Health and McCann Worldgroup Partner that tackles a …
Immunity Charm: tradition & storytelling that saves lives Read More »
We join James Temple, CCO at RGA and President of the data, IoT and marketing innovation jury, who tells us about his favourites at Cristal this year. Namely: The Aland Index This initiative by the Nordic Aland Bank features a (compostable!) credit card that measures the carbon footprint of your consumption. Their wider Baltic Sea Project …
Cristal’s most impressive campaigns, over coffee Read More »
Take the widespread challenge of hygiene amongst kids. And a schoolchild covered in chalk. Now how about harnessing the power of design thinking to solve both issues simultaneously? Savlon have done just that. Focusing on rural areas, where access to hand wash may be limited, they ingeniously combine something they already have: chalk from using …
The last couple of years, we at Goodvertising have been supporting the amazing people at Act Responsible and their like-minded mission. This year Thomas again joined the judging of the The Care Awards (Recognising excellence in promoting Care for people, resources and the environment) together with a great line-up of judges from all over Europe: …
Goodvertising is partnering with Cristal Festival to bring the best and boldest Goodvertising campaigns. Cristal Festival is an annual Global Summit for leading Advertising, Media and digital Communications agencies that gathers C-Level executives, hundreds of brands, agencies & tech startups for a three-day event in Courchevel, a prestigious ski resort in the French Alps.It closes …
Goodvertising is launching a Goodvertising Grand Prix together with Cristal Festival Read More »
At D&AD Festival in London, 2017, Thomas Kolster spotted this great VR initiative called VRTU. VRTU is a VR company battling dementia with an app that takes an innovative approach to Reminiscence Therapy using Virtual Reality. The app is built in consultation with experts in dementia care and based on existing research regarding the benefits …
Who’s really to blame for how women are portrayed in the media and in real life? According to Dove, it’s no longer enough for brands to ignore the influence they have on how the world looks, instead it’s about time to do something about it. Mindshare in Denmark set out to help Dove change the system …
The world is facing the largest humanitarian crisis in history of the UN in Somalia: Some 100,000 face famine and the UN has warned that 5.5m people, or 40 per cent of the population, are at risk (Source: Financial Times, 15/03/2017). And while the world is watching in dismay, one person’s action has kicked off …
Bullets used to kill, now the US army wants them to turn into flowers. The US army is seeking proposals for biodegradable ammunition to replace the existing rounds used in training including grenade and tank rounds. Military facilities account for 900 of the 1300 most polluted sites in the US, according to the Environmental Protection …
At the SuperBowl of Pop Culture, the Academy Awards in 2017, Cadillac released a commercial celebrating unity in a time where anger and aggression dominates the political climate and the daily news. Entitled “Carry”, this commercial is focusing on hope and humanity, and aims to bring people together rather than dividing us. It talks about how we …
