We join James Temple, CCO at RGA and President of the data, IoT and marketing innovation jury, who tells us about his favourites at Cristal this year. Namely: The Aland Index This initiative by the Nordic Aland Bank features a (compostable!) credit card that measures the carbon footprint of your consumption. Their wider Baltic Sea Project …
Cristal’s most impressive campaigns, over coffee Read More »
Bullets used to kill, now the US army wants them to turn into flowers. The US army is seeking proposals for biodegradable ammunition to replace the existing rounds used in training including grenade and tank rounds. Military facilities account for 900 of the 1300 most polluted sites in the US, according to the Environmental Protection …
By taking a fairly standard image in automotive advertising and subverting it with endangered animals driving the cars, Fiat has created adverts that not only stress physical safety, but safety for the environment too. As it stands, Fiat is currently the industry leader in terms of carbon emissions when it comes to the European car …
Entega is Germany’s second largest supplier of green energy, but unfortunately not very well known. Their challenge was to achieve nationwide awareness of the Entega brand and their attitude, on a small budget that did not allow the use of traditional media. And so they did the unexpected – encouraging the public to come and …
After noticing that a large amount of the environmental impact of their products was at the hands of consumers, Levi’s introduced the Care Tag For Our Planet. The care tags inside the garments encouraged the end-users of their products to not only wash their clothes at a lower temperature and line dry where possible, but …
2.1 million children die from deadly yet preventable diseases like diarrhoea every year. With Lifebuoy soap and a touching campaign to ‘Help A Child Reach 5’, Unilever has set out to change these statistics and save lives through handwashing once and for all. Impact: Resulted in an overwhelming drop of diarrhoea incidences from 35 % …
What if you could save the world – by drinking beer? DB Export is revolutionizing the biofuel market and launching ‘Brewtroleum’, a biofuel made out of leftovers of the brewing process. Clean-burning and conflict-free. Impact: The campaign won the Grand Prix for Outdoor at the Cannes International Festival of Creativity in 2016. In the case …
With the Net Effect, Interface showed that even carpets can be sustainable. The Net Effect collection takes inspiration from the undulating waves of the ocean in more ways than one. Besides capturing the beauty of the waters in the design, the carpets are made from discarded fishing nets and has made carpet manufacturing socially beneficial. …
Why waste perfectly good fruits and vegetables simply because they are ugly? The taste is the same, so why discriminate? French supermarket chain Intermarché took on the fight against food waste in 2014 as they launched the ‘Inglorious Fruits and Vegetables’ campaign. Here they sold disfigured, ugly, hideous, grotesque and ridiculous fruits and vegetables at a …
Thumbs up for innovation! A small Florida-based brewery recently launched a 100 % biodegradable, compostable and even edible six-pack ring made out of byproducts of the brewing process. Hopefully this will influence the big guys and be the end of animals getting stuck or choking on plastic rings. It won’t get much more sustainable than …
