Thirteen years ago- yes, thirteen! Fashion- label Diesel released a “global warming ready” campaign. The series of images depicted a canal-free Venice, with bone- dry ground littered by people and parrots. Other frames depicted cities like New York, Rio de Janeiro and London as sunny, tropical and completely submerged in water. Then there was …
They are backing up the complaint with a call for a ban on all fossil fuel advertising unless it comes with a tobacco-style health warning about the dangers to the planet and people. The lawyers have triggered an official complaints procedure against the fossil fuel company under the guidelines of the OECD, an international set …
‘Let’s see what we can #SaveTogether’ urges this striking 1-minute ad for Photo Ark, a 25-year wildlife conservation project between photographer Joel Sartore and National Geographic. We’ve earlier covered Joel’s work at Goodvertising and we’re big fans! Sartore, National Geographic’s Explorer of the Year 2018, is on a mission to make us care about wildlife …
In central Amsterdam, the streets are languorous with the pungent fragrance of pot, and a coffee shop, visitors soon learn, is not primarily where you go for a cup of java. So perhaps it’s not surprising that the Dutch/Ethiopian coffee farming and roasting company Moyee has put out an ad in which coffee-drinkers express their …
What do forests, fast cars, sex, horses – oh, and mothers – have in common? Read More »
Sustainability – not a word that springs automatically to mind in the fashion sphere. Fashion has had a fairly clear split personality: ‘front-row’ status reserved for the super-rich and stick-thin; the rest of us finding joy in knock-off bargains that’ll cost us less than a round of drinks on a night out. But times they …
We have a brief but brilliant conversation with Butterflies & Hurricanes, the female-led brand on a very bold mission indeed! These incredibly artistic souls decided to go from ‘garbage designers’ to committed rebels, embracing a culture of generosity, compassion and life, to change the industry they work in. They take the long view, and …
The packaging design company destined to end packaging Read More »
Welcome to the paradise of Palau. But like many places that bear such a title, this proud island nation suffers the consequences of its beauty, with tourism taking its toll on the environment. Another island, Baracay, went so far as to courageously cut off their lifeblood industry for 6 months to clean up, allow the …
Palau Pledge: An Ingenious Way to Promote Eco Tourism Read More »
We live in a world where it’s never been easier to be disenchanted, disempowered, detached from hope. So far removed from our true purpose and protection of the planet that gives us life. Can the power of youth be the force that uplifts, encourage and, ultimately, saves us? It seems Greenpeace has the answer. Encouraged by …
Written by Alvise Bortolato & Alice Fortuna The customer is not always right, but the planet is: how advertising has to take an intransigent position in favour of it. The ultimate challenge. The capitalist economic system has somehow realised it did not do its math well. Rather, in its frantic race for growth, it has …
2017 was rough, ya’ll. There’s some collective trauma no matter what side of the aisle or world you’re on. Case in point: the US government basically admitted to the existence of UFOs and somehow it didn’t make breaking news? It can often seem easier to tune out and remain numb than engage with or act …
