Every year, legacy brand Patagonia release challenging, creative adverts and campaigns on Black Friday. Not because they are for it, but because Black Friday launches the retail holiday season and they’d like to encourage people to consume less. Among its hive of impressionable ads and campaigns, for 2016’s Black Friday they donated 100% of sales …
We spend 90% of our life indoors. In darkness, or artificial light. We have lost touch with nature, forgotten the wonders the world has in store. The benefits of a few simple breaths of fresh air. Is this why we seem so set on destroying the planet that gives us life? Even closer to home, the …
Sustainability – not a word that springs automatically to mind in the fashion sphere. Fashion has had a fairly clear split personality: ‘front-row’ status reserved for the super-rich and stick-thin; the rest of us finding joy in knock-off bargains that’ll cost us less than a round of drinks on a night out. But times they …
Welcome to the paradise of Palau. But like many places that bear such a title, this proud island nation suffers the consequences of its beauty, with tourism taking its toll on the environment. Another island, Baracay, went so far as to courageously cut off their lifeblood industry for 6 months to clean up, allow the …
Palau Pledge: An Ingenious Way to Promote Eco Tourism Read More »
It’s not often we get to see behind the scenes of the US President’s day to day activities. Not often we need to, what with his… transparency on Twitter. But here you have it, a Daily-Mail style look-in at Trump’s latest shenanigans, shot by British artist Alison Jackson. We can’t quite work out if he’s lost the …
Remember the company that donated the value of a Super Bowl ad in free snacks to anyone who wanted, instead of paying the extortionately overpriced airtime? A Mexican immigrant with a father who survived the Holocaust, CEO Daniel Lubetzky set up Kind Snacks, their core mission not just to provide nutritionally rich snacks to make people feel good, …
We live in a dangerous time. A country 5 times larger than North Korea is amassing the greatest chemical threat ever known. Yet its aggressive expansion is being ignored. Governments refuse sanctions, and leading corporates continue to profit from it. The battle for the Pacific has already been lost. But this is just the start. Expanding its borders …
It’s high time for Time’s up. Especially given this week’s announcement of the advertising equivalent for the #metoo movement coinciding with international women’s day. It’s a story that doesn’t surprise half of the population, but still shocks most. From offhand comments, to stories of individuals being taken advantage of being exposed. And, critically, a culture that …
