Social

What do forests, fast cars, sex, horses – oh, and mothers – have in common?

In central Amsterdam, the streets are languorous with the pungent fragrance of pot, and a coffee shop, visitors soon learn, is not primarily where you go for a cup of java. So perhaps it’s not surprising that the Dutch/Ethiopian coffee farming and roasting company Moyee has put out an ad in which coffee-drinkers express their …

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Local business never looked so good

With globalisation comes the wondrous converging of cultures across the world, sharing what they do best. But also, more controversially, the standardisation (read: McDonaldisation) of soulless chain stores. With limited resources, local business owners are hardly to blame for falling behind with their photography. Google’s seemingly untouchable algorithms weren’t helping the matter. But Canon’s campaign changed …

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The Fashion Revolution

5 years ago, 1138 people were killed and 2500 injured in the largest industrial tragedy in recent history. The world was awoken to the injustice caused by the world’s second most polluting industry: fashion. Years on, with little compensation from the multi billion dollar Rana Plaza foundation, and workplace safety still lacking (see the story). But Fashion Revolution …

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The KIND of bridges businesses need to build 

Remember the company that donated the value of a Super Bowl ad in free snacks to anyone who wanted, instead of paying the extortionately overpriced airtime? A Mexican immigrant with a father who survived the Holocaust, CEO Daniel Lubetzky set up Kind Snacks, their core mission not just to provide nutritionally rich snacks to make people feel good, …

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Lights, camera, ACT Responsible

“to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development and to share good practices”. This is the main mission of ACT Responsible, an international non profit association who have stood in solidarity as the Advertising Community Together since 2001, in the wake of the 9-11 bombings.   In a world …

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