Social

The Coming OutDoor

FCB Lisbon and ILGA empowered people to express their sexuality

FCB Lisbon created The Coming OutDoor campaign for the ILGA, an association that works in defense of LGBTI+ people, fighting discrimination and promoting equality across Europe. The campaign launched at the end of 2019  and it explores the complicated issues around ‘coming out’. “We come out of the closet, not because we went inside but because one was built around …

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Women Missing from CES Due to Limited Breast Pumping Facilities

Women’s health brand Elvie has announced comprehensive Milk Concierge service for all breastfeeding moms attending CES this year. The company’s onsite refrigerated storage and Milk Stork partnership comes in response to new research showing that 44% of women avoid big industry events because of poor lactation facilities, with only 24% of working moms calling conferences they’ve attended “breastfeeding friendly”.For …

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Pantene: Going home for the Holidays should be beautiful

To help amplify their stories of transformation, Pantene, GLAAD and the Trans Chorus of Los Angeles have created “Going Home for the Holidays” video series to raise awareness of the tensions and challenges LGBTQ+ community members can face. Pantene wants to celebrate & encourage individuals to be proud of who they are – whenever, wherever, and however …

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What puts you to sleep keeps homeless people wide awake

Launched during Homelessness Awareness Week, prominent ASMR influencers like ASMR With Sasha and ASMR Soap Queen used their platforms between 29th November and 6th December to share the films on a global stage, urging followers to consider homelessness from a different perspective. While ASMR videos are a popular sleep aid for many, these uniquely made …

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Thomas Kolster judging D&AD Impact Awards

D&AD Impact exists to recognise creative ideas that are driving positive change. This is done by elevating purposeful products, initiatives and campaigns This year, the Future Impact Programme showed a new way forward. This category encompasses all ideas that impact the natural world. From the preservation of the planet to enabling communities to live sustainably …

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Campaign imagines a world where both sexes have periods and how it would change our culture

Created by BBDO New York and directed by Rachel McDonald via Biscuit Filmworks, the film shows men in different but common situations that women often face during their periods, such as leaving a stain on bedsheets or accidentally dropping pads or tampons. The film ends with the line, “If we all had periods, would we be more …

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Cadbury and Age UK are working together to tackle loneliness

There’s a crisis in the UK; 1.4 million older people struggle with loneliness. 255.000 often go a whole week without speaking to anyone. Cadbury are donating the words from their Cadbury Dairy Milk bars to help.  The TV run, which started the 9 September, is made in collaboration with the organisation Age UK. Cadbury has …

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Absolut Launches Campaign to pay tribute to diversity

The Limited Edition bottle is a tribute to India – the country of diverse culture, tradition and colours. The bottle features artwork by creative mind Shaheen Baig from Mumbai. The design captures the spirit of ecstatic chaos and brings alive the vibrant, multifaceted nation that is India.  Sharing her thoughts behind the design, Shaheen Baig …

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