Women’s health brand Elvie has announced comprehensive Milk Concierge service for all breastfeeding moms attending CES this year. The company’s onsite refrigerated storage and Milk Stork partnership comes in response to new research showing that 44% of women avoid big industry events because of poor lactation facilities, with only 24% of working moms calling conferences they’ve attended “breastfeeding friendly”.For mothers attending CES that’s all about to change.
It’s no secret that CES has a notoriously poor record on gender diversity (seven out of 10 attendants are male) – robot strippers anyone? The good news is that despite the show’s attendance stats, the agenda is changing for the better and “booth babes”are banned from the show floor. But while CES is enforcing a new on-stand dress code, this falls short of making the show more accommodating for women and breastfeeding moms who are still left struggling.
CES might be happy to keep the issue of lactating mothers on ice, but Elvie isn’t. Throughout the event, Elvie’s “Pumping Parlor”stand will offer a relaxing space to pump and their team of experts will refrigerate stored milk. Additionally, complimentary Milk Stork Pump & Totes will be available for moms to tote their milk home (while supplies last). A Milk Shuttle service will run throughout CES, collecting milk from moms and transporting it back to the Pumping Parlour for refrigeration.
But this is not just a CES issue. In fact, Nevada doesn’t have any state legislation to protect and support breastfeeding mothers in the workplace. Of working mothers in the UK surveyed, 18% have workplaces with lactation rooms and only 16% have access to a fridge to store milk. Worse still, one in four women have pumped in the car to avoid the office, 26% have sat in a toilet cubicle and 10% have even hidden behind a tree during work hours to breastfeed or pump.
“Any new mom will know that finding a safe and secure space to pump can be a nightmare, especially when they go back to work,” Tania Boler, CEO and Founder of Elvie, explained.
“Finding a place to pump at CES is one thing, but then what? Moms are leaving the event and rushing their milk back to their unreliable hotel fridge. In order for women to come back to work where and when they choose, conferences and employers need to do better.”
Kate Torgersen, Founder and CEO of Milk Stork said, “For a breastfeeding mom, the logistics of leaving her baby for several days can be challenging. Milk Stork helps ease the logistical pain points by providing moms with solutions that enable them to excel in their jobs while having peace of mind that their babies will continue to be nourished with their breast milk – even when they have to travel.”
The Milk Stork Pump & Totes are being flown into CES by Mamarick and her crew to highlight the plight of moms at the conference. Their mission is to support breastfeeding moms at the event with access to places to pump and store milk with an option to tote their milk home with Milk Stork. Heading up the mission is Elvie’s pilot, “Mamarick”, who will lead the team aboard Mammary One – the helicopter flying in to rescue breast milk being pumped at CES.
Visitors can follow along by checking out #PumpedAtCES.