Hijarbie – changing the perception of Muslim women It’s not the first time Mattel’s barbie gets a make-over. Recently more curvy and colourful Barbies were launched, but this time a 24-year old Nigerian medical scientist, Haneefa Adam, took matters into her own hand and launched an instagram account (@hijarbie) to create a different colourful image …
Who’s really to blame for how women are portrayed in the media and in real life? According to Dove, it’s no longer enough for brands to ignore the influence they have on how the world looks, instead it’s about time to do something about it. Mindshare in Denmark set out to help Dove change the system …
What if teddy bears had the same safety regulations as guns? Everybody knows that teddy bears aren’t as dangerous as guns. But what might not be as wellknown is that these cute and fussy toys go through much more than firearms before they hit the stores. Teddy bears have to satisfy a wide range of …
What if we treated people with cancer or parkinson’s the way we treat addicts? That’s the question First Call is asking with this eye opening campaign to #StopTheShame and start a discussion about addiction. The hope is to help people struggling with a drug or alcohol addiction and their families to feel less ashamed over something they cannot always …
In India prostitutes are now becoming prosecutors as part of a new campaign against under aged sex trafficking. While around 1.2 million children in India are exploited as prostitutes, tortured and forced to have sex with up to 20 men each day, less than 50 cases a year lead to convictions. Believing that education will …
The world is facing the largest humanitarian crisis in history of the UN in Somalia: Some 100,000 face famine and the UN has warned that 5.5m people, or 40 per cent of the population, are at risk (Source: Financial Times, 15/03/2017). And while the world is watching in dismay, one person’s action has kicked off …
At the SuperBowl of Pop Culture, the Academy Awards in 2017, Cadillac released a commercial celebrating unity in a time where anger and aggression dominates the political climate and the daily news. Entitled “Carry”, this commercial is focusing on hope and humanity, and aims to bring people together rather than dividing us. It talks about how we …
When brands realize they have the power to speak up for a better tomorrow, to inspire change and make an impact, then we know we are on the right track. Nike understands it’s world-bettering power and encourages “people to take the fairness and respect they see in sport and translate them off the field” in this amazing …
“It’s easy to put people in boxes. There’s us, and there is them. The highness, and those just getting by. Those we trust, and those we try to avoid. There’s the new Danes, and those who’ve always been here. The people from the country side, and those who’ve never seen a cow. The religious and …
In a crowded charity marketplace it is difficult to raise funds by asking for donations, so how do you create a sustainable income for a charity without asking people for money? By literally thinking out of the box and creating a product that helps raise awareness for the cause while being of real tangible use …
