Our popular Goodvertising format carried across 40+ markets from brands like P&G and Adidas to agencies like Anomaly continues. It’s the ideal way to bring your brand or agency up-to-speed with Goodvertising and the fast moving purpose movement and through practical exercises learn how to create work that makes a difference for people & planet as …
Goodvertising Workshops: Make Your Work & Voice Matter Read More »
Make me fall back in love with you. I have been studying your discipline for the last three years, and as I find myself a step away from entering in the industry I have always aspired to be part of, I’m starting to realise it will not work. I have always considered you one of …
Unless you’ve been hiding under a rock of late, you may have spotted the controversy surrounding a certain H&M t-shirt. The monkey caused uproar amongst many, including several celebrities, for its racist connotations. Model Liam Mango’s mother may have argued against this, but the controversy shone a light on their clothing in general – namely, its …
2017 was rough, ya’ll. There’s some collective trauma no matter what side of the aisle or world you’re on. Case in point: the US government basically admitted to the existence of UFOs and somehow it didn’t make breaking news? It can often seem easier to tune out and remain numb than engage with or act …
What’s round, brown, around for a second, yet stays around forever? It’s the epitome of the everyday, the icon of a sped up society. But the recent 25p #lattelevy on the takeaway cup has caused much controversy. With its paper brown pretence, it seems innocent enough. But the plastic lining renders it almost impossible to recycle, …
We join James Temple, CCO at RGA and President of the data, IoT and marketing innovation jury, who tells us about his favourites at Cristal this year. Namely: The Aland Index This initiative by the Nordic Aland Bank features a (compostable!) credit card that measures the carbon footprint of your consumption. Their wider Baltic Sea Project …
Cristal’s most impressive campaigns, over coffee Read More »
The last couple of years, we at Goodvertising have been supporting the amazing people at Act Responsible and their like-minded mission. This year Thomas again joined the judging of the The Care Awards (Recognising excellence in promoting Care for people, resources and the environment) together with a great line-up of judges from all over Europe: …
Goodvertising is partnering with Cristal Festival to bring the best and boldest Goodvertising campaigns. Cristal Festival is an annual Global Summit for leading Advertising, Media and digital Communications agencies that gathers C-Level executives, hundreds of brands, agencies & tech startups for a three-day event in Courchevel, a prestigious ski resort in the French Alps.It closes …
Goodvertising is launching a Goodvertising Grand Prix together with Cristal Festival Read More »
At Sustainable Brands 2016 in Detroit, Thomas Kolster met up with Melissa Anderson from Public Good. Public Good is a network of doers, people who want to make the world a better place. Their goal is to make moments of inspiration into inspiring action, enabling everyone to make a difference and encourage their communities to …
“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink. Femvertising, gayvertising, goodvertising, causevertising or whatever you call it seems to be on everybody’s lips these days and the juries are like never before putting their heart into it and awarding …
