LAFA (the Stockholm Aids Prevention Program) wanted to raise awareness about the increasing AIDS statistics in Stockholm, change the associations people had with condoms and prevent disease. Rather than focus on the negative aspects – if you don’t wear a condom you could have an unwanted child, contract an STD and die; they concentrated on …
Every 12 years the city of Allahabad witnesses the largest congregation of religious pilgrims on the planet: the Maha Kumbh Mela. One hundred million Hindus descend on the city to take a holy dip at the Ganges River, and for over a month they pray together, live together, and eat together. Lifebuoy, however, saw a …
In an innovative use of London’s telephone boxes, Nike turned the streets of London into a fully interactive game grid. Runners were encouraged to check in at predetermined phone boxes in order to mark their progress as they ran through forty of London’s post-codes. After registering online, runners simply had to dial in their unique …
I got to admit as a teenager my first deodorant was Axe Musk. Yeah, you can ridicule me, but imagine a teenage boy pumped with testosteron watching the overtly sexist campaigns featuring the commercial version of paradise full of turned-on women not virgins that’s like kicking in an open door. For the multinational Unilever under …
Men don’t talk about testicular cancer, but their testicles do. Just because you are dealing with serious issues, you shouldn’t necessarily refrain from using humor. In fact, a little laugh or smile might actually get you the attention you need. Moreover, a positive angle may serve as a cheerful reminder or a reassuring pat on …
2.1 million children die from deadly yet preventable diseases like diarrhoea every year. With Lifebuoy soap and a touching campaign to ‘Help A Child Reach 5’, Unilever has set out to change these statistics and save lives through handwashing once and for all. Impact: Resulted in an overwhelming drop of diarrhoea incidences from 35 % …
Why waste perfectly good fruits and vegetables simply because they are ugly? The taste is the same, so why discriminate? French supermarket chain Intermarché took on the fight against food waste in 2014 as they launched the ‘Inglorious Fruits and Vegetables’ campaign. Here they sold disfigured, ugly, hideous, grotesque and ridiculous fruits and vegetables at a …
