Huh? Customers react in the best way with this genius (and so simple!) campaign. Burger King patrons are asked if they want their burgers normal or with meat when placing their orders. Some laugh, some are completely stumped, and some are actually inclined to go for the plant-based option. Check out this special video below: …
Burger King: Would you like your burger normal, or with meat? Read More »
A Cannes Lions first: “Open House for Good” (OHFG!) encourages everyone to open up their venues, beach, cabana, yacht, event space during Cannes Lions and discuss the most important topic of our time: Sustainability in all its social, environmental, economic and ethics dimensions. This initiative aims at creating an inclusive moment when everyone can take …
A Cannes Lions first: “Open House for Good” (OHFG!) Read More »
Although 5 months’ delayed, we want to extend a massive congratulations to the winners of the Goodvertising Awards 2021. Goodvertising Awards are like no other award. You cannot enter, but each year a select panel of judges chooses the Top 10 initiatives worldwide viewed as the most impactful, creative, and scalable. The awards are part …
Announcing the Winners for the Goodvertising Awards 2021 Read More »
Everyone would like to think that their work is one of a kind from time to time. But Caira is. Caira, brainchild of Jon Greenwald (CEO & Co-Founder), Irina Benimovich (CFO & Co-Founder) and Colin Forsyth (Creative Director), is the first and only radar surgical navigation system in the world. In very real terms, it’s …
Every brand would like to think that their work has changed lives but unfortunately, that isn’t always the case. In this instance, however, This next step in the #wombstories campaign for Essity, by AMV BBDO London, has been changing the lives of women around the world in a new and meaningful way and is highly …
This colourful and highly animated case takes us through the highs and visceral lows of having a womb. #WombStories’, for Essity by AMV BBDO London, crafted a partially animated campaign that lives up to its title and has empathised with women in ways that no other campaigns have thus far. Our verdict: Outstanding work! …
Earlier this year we awarded The Goodvertising Awards to 10 exceptional works for good from around the world. Among them was The Tampon Book, an initiative to challenge Germany’s classification of tampons as a luxury good and the 19% tax that accompanies this classification. The campaign designed a clever way around this law to the …
Earlier this year we awarded them a Goodvertising Award. This time, “Mouldy Whopper” for Burger King, by Burger King Miami, INGO Stockholm, David Miami and Publicis Romania, Bucharest has been awarded the top honour of Gold Lions, above winning a Grand Prix in the Outdoor Category. We find the “Mouldy Whopper” campaign to be fresh, …
Dove’s “Courage Is Beautiful” campaign honouring doctors and nurses battling the coronavirus has won the Print & Publishing Grand Prix and a Gold honour for Outdoors at Cannes. The campaign, created by Ogilvy’s London and Toronto offices, comprised images of emotional and fatigued nurses and doctors with facial scars caused by the wearing of PPE …
Cannes 21: Dove’s “Courage is Beautiful” Bags 2 Awards Read More »
When you look at most creative work in the sustainability, do-good, #goodvertising-space it does look worthy at first sight. But when you take a closer look, it’s a fata morgana. As a creative industry, we still have a long way to go to truly solve social and environmental challenges. And it’s on you and me …
