Make me fall back in love with you. I have been studying your discipline for the last three years, and as I find myself a step away from entering in the industry I have always aspired to be part of, I’m starting to realise it will not work. I have always considered you one of …
2017 was rough, ya’ll. There’s some collective trauma no matter what side of the aisle or world you’re on. Case in point: the US government basically admitted to the existence of UFOs and somehow it didn’t make breaking news? It can often seem easier to tune out and remain numb than engage with or act …
What’s round, brown, around for a second, yet stays around forever? It’s the epitome of the everyday, the icon of a sped up society. But the recent 25p #lattelevy on the takeaway cup has caused much controversy. With its paper brown pretence, it seems innocent enough. But the plastic lining renders it almost impossible to recycle, …
It’s a rare case in which advertising for social impact can cause a complete cultural shift. But that’s what was needed to salvage the livelihoods of Colombian fishermen, who were being increasingly threatened by the invasive Lionfish. Chowing through a large chunk of their fish stocks, it was fast becoming a risk to national security. So, in an …
We join James Temple, CCO at RGA and President of the data, IoT and marketing innovation jury, who tells us about his favourites at Cristal this year. Namely: The Aland Index This initiative by the Nordic Aland Bank features a (compostable!) credit card that measures the carbon footprint of your consumption. Their wider Baltic Sea Project …
Cristal’s most impressive campaigns, over coffee Read More »
Ready to bring out a ton of Kleenex? This emotional roller-coaster of a Volkswagen film portrays the story of a dad, his son and a car – we won’t give away more. Isn’t it interesting the amount of emotions we place in things? The newest gadget or car is not always the answer.
During Game 3 of the NBA Finals 2017, Apple launched their latest ad entirely shot on iPhone. With narration from astronomer Carl Sagan reading from his book “Pale Blue Dot”, the ad reminds us that our beautiful planet is the only one, we have. Urging us not to take our only home for granted, it sends a strong …
Did you know air pollution could be Art? During the last decades Asia has grown rapidly, and this exponential growth has come at a huge cost: Air pollution. Since people are no longer enjoying their drinks at sidewalk bars and cafés, sales are going down, and Tiger Beer could feel it. So in order to get …
Bullets used to kill, now the US army wants them to turn into flowers. The US army is seeking proposals for biodegradable ammunition to replace the existing rounds used in training including grenade and tank rounds. Military facilities account for 900 of the 1300 most polluted sites in the US, according to the Environmental Protection …
The best packaging is the one that does not exist. P&G’s Head&Shoulders brand just launched the probably next best thing: a shampoo bottle made of recycled plastic bottles collected after washing up on beaches in France. This is the consumer giant’s much applauded attempt to tackle the problem of too much plastic in everything we …
Getting your beaches clean of plastic for your summer Read More »
