Yes, you guessed it right: Goodvertising is a word play on ‘advertising’ and ‘good’. For an ad industry most commonly known as Madmen, quack doctors and suits selling cigarettes, liquor and gas-guzzling cars without any moral reservations, putting ‘good’ in there might seem like a paradox or at worst hypocrisy. In many ways it is, …
In this ambitious poster campaign in Switzerland, 200 posters painstakingly re-created their background so that the poster seemed not to be there at all. Superimposed onto each poster was an image that depicted the global issues with which Amnesty International is currently dealing – including torture, human rights abuses, unfair detention and child soldiers. By …
It’s not happening here, but it is happening now Read More »
Willkommen in der aufregenden Welt des 5Gringo Casinos, wo Spieler ein unvergleichliches Spielerlebnis erwartet. Egal, ob Sie ein erfahrener Glücksspieler oder ein Neuling sind, 5Gringo Casino bietet eine Vielzahl von Spielen, die für jeden Geschmack etwas bieten. Einzigartige Spiele und Features Das 5Gringo Casino bietet eine beeindruckende Auswahl an Spielen, darunter klassische Spielautomaten, Tischspiele und …
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In this digitalized world we shouldn’t forget the small, local brick and mortars. With a new American shopping holiday on the first Saturday after Thanksgiving, American Express has since 2010 inspired people to ‘shop small’ and support their local communities. ‘Small Business Saturday’ continues to be a successful initiative that truly makes a difference in …
2.1 million children die from deadly yet preventable diseases like diarrhoea every year. With Lifebuoy soap and a touching campaign to ‘Help A Child Reach 5’, Unilever has set out to change these statistics and save lives through handwashing once and for all. Impact: Resulted in an overwhelming drop of diarrhoea incidences from 35 % …
What if you could save the world – by drinking beer? DB Export is revolutionizing the biofuel market and launching ‘Brewtroleum’, a biofuel made out of leftovers of the brewing process. Clean-burning and conflict-free. Impact: The campaign won the Grand Prix for Outdoor at the Cannes International Festival of Creativity in 2016. In the case …
With the Net Effect, Interface showed that even carpets can be sustainable. The Net Effect collection takes inspiration from the undulating waves of the ocean in more ways than one. Besides capturing the beauty of the waters in the design, the carpets are made from discarded fishing nets and has made carpet manufacturing socially beneficial. …
Why waste perfectly good fruits and vegetables simply because they are ugly? The taste is the same, so why discriminate? French supermarket chain Intermarché took on the fight against food waste in 2014 as they launched the ‘Inglorious Fruits and Vegetables’ campaign. Here they sold disfigured, ugly, hideous, grotesque and ridiculous fruits and vegetables at a …
Thumbs up for innovation! A small Florida-based brewery recently launched a 100 % biodegradable, compostable and even edible six-pack ring made out of byproducts of the brewing process. Hopefully this will influence the big guys and be the end of animals getting stuck or choking on plastic rings. It won’t get much more sustainable than …
As we all know the Australian outback is a dangerous and unforgiving place. As more than 65 % of the entire continent receives no mobile signal, you’re completely on your own when disaster strikes. Here the lack of reception can mean the difference between life or death! But while you might be far from a …
