As we all know the Australian outback is a dangerous and unforgiving place. As more than 65 % of the entire continent receives no mobile signal, you’re completely on your own when disaster strikes. Here the lack of reception can mean the difference between life or death! But while you might be far from a cellphone tower, you will never be far from a Toyota LandCruiser. Knowing this, Toyota and Saatchi & Saatchi created the LandCruiser Emergency Network, a pioneering device that connects the LandCruisers of the outback and delivers emergency communications to the most remote parts of Australia.
The campaign won the Innovation Lion in Cannes 2016.