Almedalen is Sweden’s biggest and most important annual political venue. In a limited and crowded area, politicians, lobbyists and journalists get together to discuss tomorrow’s politics. The problem is that the regular young person whose future is being discussed is nowhere to be heard during this very week. Crossing Boarders is a foundation working to …
The University of Engineering and Technology, needed a solution to get students interested in applying for an engineering programme. The university believes the world can be changed through engineering, so they decided to start by changing tier city. Lima is the world’s second largest desert capital, so many people suffer due to the lack of …
Nike Betterworld is Nike’s umbrella term for all of their projects for good. This includes a TV commercial made solely from recycled Nike ads, soccer jerseys made from recycled plastic bottles and Nike’s GreenXchange program – which aims to share sustainable business ideas and patents across companies. Of the big three sports brands, it really …
“Rak” is the polish word for “cancer”. Rak’n’Roll is a polish charity organization. Since 2009 they have been helping women to recover after trauma of mastectomy – a surgical removal of one breast. The campaign is based on a simple insight: Life without one breast is a life in mono. Rak’n’Roll is there to help …
In order to educate India’s growing youth population about environmental issues, Garnier launched the World’s First 100% Recycled Newspaper campaign in partnership with The Times of India. This campaign encouraged Indian youth to submit green and sustainable ideas on a dedicated website. For every idea submitted, Garnier would buy 10 kg of used paper. This …
LAFA (the Stockholm Aids Prevention Program) wanted to raise awareness about the increasing AIDS statistics in Stockholm, change the associations people had with condoms and prevent disease. Rather than focus on the negative aspects – if you don’t wear a condom you could have an unwanted child, contract an STD and die; they concentrated on …
From research, OgilvyOne recognised that Singapore is one of the most rapidly aging countries in Asia. Currently, 8% of the population is above the age of 60 with this figure projected to increase to 19% by 2030. But whilst there are more senior citizens now than ever, increasingly depression and loneliness are prevalent. In fact, …
Illegal dumping is a major problem in Auckland’s central city, which can leave the streets littered, messy and rather unappealing. This isn’t exactly promoting the Clean Green New Zealand reputation every New Zealander is so very proud of. The Agency came up with an innovative idea to not only educate the surrounding businesses on correct …
Every 12 years the city of Allahabad witnesses the largest congregation of religious pilgrims on the planet: the Maha Kumbh Mela. One hundred million Hindus descend on the city to take a holy dip at the Ganges River, and for over a month they pray together, live together, and eat together. Lifebuoy, however, saw a …
Finland is the most “cash less” country of the world. The ambition was to engage all clients of the bank to save the Baltic Sea from further deterioration and create both funding and understanding to contribute to resolve the situation. As most all consumption in the Nordics is enabled by a credit/debit card transaction the …
