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Testi-Monials

Men don’t talk about testicular cancer, but their testicles do. Just because you are dealing with serious issues, you shouldn’t necessarily refrain from using humor. In fact, a little laugh or smile might actually get you the attention you need. Moreover, a positive angle may serve as a cheerful reminder or a reassuring pat on …

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What is Goodvertising?

Yes, you guessed it right: Goodvertising is a word play on ‘advertising’ and ‘good’. For an ad industry most commonly known as Madmen, quack doctors and suits selling cigarettes, liquor and gas-guzzling cars without any moral reservations, putting ‘good’ in there might seem like a paradox or at worst hypocrisy. In many ways it is, …

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It’s not happening here, but it is happening now

In this ambitious poster campaign in Switzerland, 200 posters painstakingly re-created their background so that the poster seemed not to be there at all. Superimposed onto each poster was an image that depicted the global issues with which Amnesty International is currently dealing – including torture, human rights abuses, unfair detention and child soldiers. By …

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Small Business Saturday

In this digitalized world we shouldn’t forget the small, local brick and mortars. With a new American shopping holiday on the first Saturday after Thanksgiving, American Express has since 2010 inspired people to ‘shop small’ and support their local communities. ‘Small Business Saturday’ continues to be a successful initiative that truly makes a difference in …

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Brewtroleum

What if you could save the world – by drinking beer? DB Export is revolutionizing the biofuel market and launching ‘Brewtroleum’, a biofuel made out of leftovers of the brewing process. Clean-burning and conflict-free. Impact: The campaign won the Grand Prix for Outdoor at the Cannes International Festival of Creativity in 2016. In the case …

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The Net Effect

With the Net Effect, Interface showed that even carpets can be sustainable. The Net Effect collection takes inspiration from the undulating waves of the ocean in more ways than one. Besides capturing the beauty of the waters in the design, the carpets are made from discarded fishing nets and has made carpet manufacturing socially beneficial. …

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