Sri Lanka’s national English daily Ceylon Today has part of their initiative to encourage and highlight the importance of recycling, launched a series of ‘Afterlife’ ads. Even though, Sri Lankans frequently recycles, they only recycle in big quantities, forgetting the tiny pieces of paper. Ceylon Today made it their mission to put Sri Lanka on …
BMW has found a great issue to solve with “The Animal Detecting Billboards”. The billboards were temporally installed on roadways at dangerous wildlife crossing areas in the spring, which is the most likely time for road kill accidents to happen. Combining LED Billboards, BMW Night Vision technology and the data generated from prior road kill …
Entega is Germany’s second largest supplier of green energy, but unfortunately not very well known. Their challenge was to achieve nationwide awareness of the Entega brand and their attitude, on a small budget that did not allow the use of traditional media. And so they did the unexpected – encouraging the public to come and …
In an innovative initiative, Electrolux has made five fully-functional vacuum cleaners from plastic garbage reclaimed from the sea. This was done in order to highlight the huge problem our seas are facing with pollution and garbage, but also to raise awareness about the lack of recyclable plastics available on land. Built upon the base of …
After noticing that a large amount of the environmental impact of their products was at the hands of consumers, Levi’s introduced the Care Tag For Our Planet. The care tags inside the garments encouraged the end-users of their products to not only wash their clothes at a lower temperature and line dry where possible, but …
Just where is your rubbish ending up? In order to reduce the amount of litter around McDonald’s restaurants, McDonald’s decided to put the problem in the hands of the consumer. Rather than the usual paper insert in their trays, various environmental scenes were printed on the paper. This showed consumers, quite literally what their rubbish …
Yes, it’s a bird going to the bathroom and quite urgently. As Hurricane Matthew left devastation in its path in October, this is a story that’s bound to put a smile on your face. The St. Augustine Alligator Farm and Zoological Park has shared a photo of a Marabou stork inside its bathroom. The zoo’s …
Men don’t talk about testicular cancer, but their testicles do. Just because you are dealing with serious issues, you shouldn’t necessarily refrain from using humor. In fact, a little laugh or smile might actually get you the attention you need. Moreover, a positive angle may serve as a cheerful reminder or a reassuring pat on …
Yes, you guessed it right: Goodvertising is a word play on ‘advertising’ and ‘good’. For an ad industry most commonly known as Madmen, quack doctors and suits selling cigarettes, liquor and gas-guzzling cars without any moral reservations, putting ‘good’ in there might seem like a paradox or at worst hypocrisy. In many ways it is, …
In this ambitious poster campaign in Switzerland, 200 posters painstakingly re-created their background so that the poster seemed not to be there at all. Superimposed onto each poster was an image that depicted the global issues with which Amnesty International is currently dealing – including torture, human rights abuses, unfair detention and child soldiers. By …
It’s not happening here, but it is happening now Read More »
