Remember the company that donated the value of a Super Bowl ad in free snacks to anyone who wanted, instead of paying the extortionately overpriced airtime? A Mexican immigrant with a father who survived the Holocaust, CEO Daniel Lubetzky set up Kind Snacks, their core mission not just to provide nutritionally rich snacks to make people feel good, …
“to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development and to share good practices”. This is the main mission of ACT Responsible, an international non profit association who have stood in solidarity as the Advertising Community Together since 2001, in the wake of the 9-11 bombings. In a world …
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Thomas Kolster was interviewed recently by Marketing & Advertising Finland. This is the translated article – you can see the original here. Enjoy! Responsibility is on everyone’s lips, but few marketing impressions have real impact – “Words and actions do not match” Danish Thomas Kolster has been going around the world for years to talk about how …
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We live in a dangerous time. A country 5 times larger than North Korea is amassing the greatest chemical threat ever known. Yet its aggressive expansion is being ignored. Governments refuse sanctions, and leading corporates continue to profit from it. The battle for the Pacific has already been lost. But this is just the start. Expanding its borders …
“We won’t accept a world where autistic people are shut away. We know that people don’t set out to be judgmental towards autistic people. The problem is that they often don’t see the autism, they just see somebody acting in a way that isn’t familiar to them.” Mark Lever, Chief Executive of the National Autistic Society (NAS), …
