At the SuperBowl of Pop Culture, the Academy Awards in 2017, Cadillac released a commercial celebrating unity in a time where anger and aggression dominates the political climate and the daily news. Entitled “Carry”, this commercial is focusing on hope and humanity, and aims to bring people together rather than dividing us. It talks about how we …
If you don’t smoke you might relate to the feeling of getting extremely annoyed by the provocative act of someone lighting a cigaret right in front of you on the sidewalk or the bike lane? As a dedicated non-smoker it can almost ruin my day when this happens, and I somehow picture my lungs getting more and …
When brands realize they have the power to speak up for a better tomorrow, to inspire change and make an impact, then we know we are on the right track. Nike understands it’s world-bettering power and encourages “people to take the fairness and respect they see in sport and translate them off the field” in this amazing …
The best packaging is the one that does not exist. P&G’s Head&Shoulders brand just launched the probably next best thing: a shampoo bottle made of recycled plastic bottles collected after washing up on beaches in France. This is the consumer giant’s much applauded attempt to tackle the problem of too much plastic in everything we …
Getting your beaches clean of plastic for your summer Read More »
This time we had a chat with Christian Møller-Holst & Christian Honoré, the founders of Goodwings – probably the best travel portal you will ever come across. Goodwings is transforming the travel industry, by creating a more sustainable business model, that turns negative impact into positive impact and makes a real difference in the world. …
This hilarious Super Bowl campaign is proof that car commercials actually can be fun! Obviously taking inspiration in the successful Rainforest Alliance campaign “Follow The Frog” from 2012, Kia Niro shows Melissa McCarthy as an environmental ‘trying-hard-to-be’ hero called on environment-saving tasks like saving the whales, saving the trees, and saving the glaciers. In each event, she comically fails by getting …
Collection of the 10 best (an only) Super Bowl #Goodvertising Campaigns of 2017: Kia Niro “Hero’s Journey” by David&Goliath It’s a 10 Haircare “Super Bowl Commercial” by Havas Edge Airbnb “We Accept” by TBWAChiatDay Audi USA “Daughter” by Venables Bell & Partners Expedia “Train” by 180la Honda “Yearbooks” by RPA Advertising Coca-Cola “Together is Beautiful” by Wieden+Kennedy Budweiser “Born the Hard Way” by Anomaly Hyundai “A Better Super Bowl” by INNOCEAN Worldwide 84 …
By Thomas Kolster for The Drum, February 3, 2017 “We try harder”, “We sell, or else”, “Gives you wings”. Sorry, I can’t help but paraphrase advertising slogans, because the fact is, working in advertising is a killer. 2016 was in many ways a grueling year for humanity (and our ability to empathise), but one of …
“It’s easy to put people in boxes. There’s us, and there is them. The highness, and those just getting by. Those we trust, and those we try to avoid. There’s the new Danes, and those who’ve always been here. The people from the country side, and those who’ve never seen a cow. The religious and …
We had a cup of coffee with Mathias Vikström, CEO of RBK Communication and one of the brilliant men behind the Åland Index and we couldn’t let him leave before we got this interview. Check it out and learn more about one of the most brilliant initiatives of 2015 and one of our TOP 10 …
