Ready to bring out a ton of Kleenex? This emotional roller-coaster of a Volkswagen film portrays the story of a dad, his son and a car – we won’t give away more. Isn’t it interesting the amount of emotions we place in things? The newest gadget or car is not always the answer.
At Sustainable Brands 2016 in Detroit, Thomas Kolster met up with Melissa Anderson from Public Good. Public Good is a network of doers, people who want to make the world a better place. Their goal is to make moments of inspiration into inspiring action, enabling everyone to make a difference and encourage their communities to …
How would you feel if you had nowhere you belonged, no place to call home? Without a nation to belong to and a flag to call your own, what can you the call yourself? Today millions of refugees all over the world are rootless, forced away from everything they loved and stripped of any feelings …
Where we come from and the spaces in which we grow up have enormous impact on who we turn out to be. If we don’t have space to feel safe and live out our dreams and creativity, we might not end up the way we always wanted to. All around the world, in less developed …
“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink. Femvertising, gayvertising, goodvertising, causevertising or whatever you call it seems to be on everybody’s lips these days and the juries are like never before putting their heart into it and awarding …
During Game 3 of the NBA Finals 2017, Apple launched their latest ad entirely shot on iPhone. With narration from astronomer Carl Sagan reading from his book “Pale Blue Dot”, the ad reminds us that our beautiful planet is the only one, we have. Urging us not to take our only home for granted, it sends a strong …
At D&AD Festival in London, 2017, Thomas Kolster spotted this great VR initiative called VRTU. VRTU is a VR company battling dementia with an app that takes an innovative approach to Reminiscence Therapy using Virtual Reality. The app is built in consultation with experts in dementia care and based on existing research regarding the benefits …
Brands, artists and designers out there! There’s a new commodity on the market, and it’s good! With hundred of millions of illegal firearms in the world, someone is shot every minute, and armed violence has become a global epidemic hitting developing countries especially hard. Armed violence is a worldwide problem accounting for more than 1,500 deaths …
By Thomas Kolster for The Drum, May 24, 2017 Dear agency peers – if you had to write a memo to your colleagues in the ad industry guiding them towards creative excellence, how would it read? You probably read one attempt at such a message last week from TBWACHIATDAY’s NYC creative top dog Rob Schwartz, …
Did you know air pollution could be Art? During the last decades Asia has grown rapidly, and this exponential growth has come at a huge cost: Air pollution. Since people are no longer enjoying their drinks at sidewalk bars and cafés, sales are going down, and Tiger Beer could feel it. So in order to get …
