“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink. Femvertising, gayvertising, goodvertising, causevertising or whatever you call it seems to be on everybody’s lips these days and the juries are like never before putting their heart into it and awarding …
During Game 3 of the NBA Finals 2017, Apple launched their latest ad entirely shot on iPhone. With narration from astronomer Carl Sagan reading from his book “Pale Blue Dot”, the ad reminds us that our beautiful planet is the only one, we have. Urging us not to take our only home for granted, it sends a strong …
At D&AD Festival in London, 2017, Thomas Kolster spotted this great VR initiative called VRTU. VRTU is a VR company battling dementia with an app that takes an innovative approach to Reminiscence Therapy using Virtual Reality. The app is built in consultation with experts in dementia care and based on existing research regarding the benefits …
Brands, artists and designers out there! There’s a new commodity on the market, and it’s good! With hundred of millions of illegal firearms in the world, someone is shot every minute, and armed violence has become a global epidemic hitting developing countries especially hard. Armed violence is a worldwide problem accounting for more than 1,500 deaths …
By Thomas Kolster for The Drum, May 24, 2017 Dear agency peers – if you had to write a memo to your colleagues in the ad industry guiding them towards creative excellence, how would it read? You probably read one attempt at such a message last week from TBWACHIATDAY’s NYC creative top dog Rob Schwartz, …
Did you know air pollution could be Art? During the last decades Asia has grown rapidly, and this exponential growth has come at a huge cost: Air pollution. Since people are no longer enjoying their drinks at sidewalk bars and cafés, sales are going down, and Tiger Beer could feel it. So in order to get …
Hijarbie – changing the perception of Muslim women It’s not the first time Mattel’s barbie gets a make-over. Recently more curvy and colourful Barbies were launched, but this time a 24-year old Nigerian medical scientist, Haneefa Adam, took matters into her own hand and launched an instagram account (@hijarbie) to create a different colourful image …
How play can turn hands healthy Absolutely love this case, which I spotted during the D&AD Festival in London. On Children’s Day, Savlon India introduced their playful solution “Healthy Hands Chalk Sticks” to encourage hygiene and hand washing among children. The initiative brings fond memories of similar examples where fun or play is used to change …
At Creative Industry Summit in Cairo, April 10-11, 2017, Thomas Kolster had a chat and a cup of coffee with Mai Salama, Founding Partner of the summit. Creative Industry is a series of events and activities that capitalize on the huge potential of Egypt’s creative ecosystem and connects its stakeholders. The Creative Industry Summit is …
Who’s really to blame for how women are portrayed in the media and in real life? According to Dove, it’s no longer enough for brands to ignore the influence they have on how the world looks, instead it’s about time to do something about it. Mindshare in Denmark set out to help Dove change the system …
