According to Donate Life California, 114.000 men, women and children in the US are currently waiting for an organ transplant. The “Second Chances” campaign is a reminder that a simple thing like being an organ donor can give so many other people a second chance to live. And for being an organ donor, you’ll deserve …
L’Oréal, one of the world’s leading cosmetic brands, wants businessmen in management positions to know that female power is not just a trending topic in connection with International Women’s Day. L’Oréal has teamed up with the advertising agency, McCann Worldgroup Deutschland, for a humorous campaign that simplifies the message by demonstrating the benefits of female …
L’Oréal’s new campaign has a message for men: Hire more women Read More »
In order to communicate the decision to remove the use of palm oil in its products, the Spanish brand TRAPA Chocolates sent an expedition to Borneo in Indonesia in September 2018. There, TRAPA Chocolates and their creative agency FCB & FiRe took a photograph of one of the rainforests threatened by the deforestation caused by …
TRAPA’s “Unrepeatable Photograph” saves area of rainforest Read More »
According to Ipsos, when it comes to social responsibility, sustainable packaging will speak directly to consumers’ emotional side. Some companies have already been taking advantage of consumers’ increasing social responsibility; Carlsberg, for instance, have developed a six-pack where glue replaces the plastic wrapping. And the same example of responsibility is seen at Starbucks where they …
The Big Issue has enlisted the help of celebrities including Gary Lineker, Roger Daltrey and Vincent Kompany to announce the launch of Pay It Forward, which turns The Big Issue into the world’s first resellable magazine. The system, created by creative agency FCB Inferno and powered by Monzo, means each magazine can be sold-on each …
It’s been great to be back in Lagos again even though it’s been less than 11 months ago since I was last here. This time joining Creativity Week, a local representative of Cannes Lions, aiming to raise the level of creativity across East and West Africa. Applaudable! But what really enticed me to accept the …
Sir David Attenborough, Stephen Fry, Catherine Tate, Alison Steadman and Asim Chaudhry are backing a new campaign for The Wildlife Trusts, calling for nature’s recovery in the UK. We’re featuring it to our lovely readers all over the world, however, as this is by no means the only country in the world for whom this …
Badger, Ratty, Mole and Toad Strike Out for a Wilder Future Read More »
In the Phillippines, the lives of those living with a number of different conditions – amongst which HIV/AIDS is only one – is often a struggle as they’re considered taboo by many. Procter & Gamble brand, Vicks, launched the campaign A Touch of Care to address these taboos: “The purpose of the Vicks brand is …
Does the term ‘Gender Pay Gap’ ring a bell? Differentiated prices on BVG, who run Berlin’s public transport, recently highlighted the gender pay gap through the introduction of the ‘Frauenticket’: a ticket that cost €5.50 rather than the standard €7 – approximately 21% less, which is the average amount women in Germany earn less than …
Neste, a global leader in renewable diesel and renewable jet fuel made from waste and residues and one of the world’s most sustainable companies, is introducing the sustainable ‘Zero Vacation’. The Zero Vacation is a part of Neste’s Zero Island project that looks for different ways to reach zero emissions in Sweden. The vacations take …
