Interview with Thomas Kolster made by Young Director Award: Kolster, as one of the early pioneers in the ‘do-good’ space, coining the term ‘goodvertising’ to describe the changing advertising landscape that’s become a movement in itself, will be talking about how brands, and by extension, the filmmakers and producers who create branded work, can be – …
Momondo just launched their newest purpose initiative which is a part of the “Let’s Open Our World” purpose platform. And you probably remember the DNA journey campaign from the “Let’s Open Our World” concept. The aim of this new campaign is to spark conversations and actions for a more open and diverse world. In 2019, …
Pantone decided to address the issue directly with “Glowing, Glowing, Gone”; an awareness campaign that focuses on the vibrant but alarming colour changes in corals as a result of climate change. The campaign is a great display of how brands can correct an oversight not through apologies, but through activism, and it’s developed in partnership …
Adobe and Pantone launch colours of climate crisis Read More »
Hearing loss disconnects people from life, affecting them physically, emotionally, behaviorally, work-wise, and socially. It’s also one of the most overlooked and invisible disabilities. “Disability” and “accessibility” tend to refer to ramps and wide spaces for wheelchairs. But enabling “effective communication” for the deaf is never considered by public venues and events, especially at concerts …
Sustainability has shifted from a “nice to have” to a core element of business strategy for many global companies. Author, critic, consultant, and speaker, Thomas Kolster has been on this journey transition with major brands before it was popular to start making this shift. Also known as Mr. Goodvertising, he has more than 15 years advertising …
This film is an international cross-platform campaign, in the sense that the 12 European NGO’s that were behind the campaign could use it to create awareness around the topic of sex trafficking. Voiceless Women was produced by young director, Martin Nørgaard Furze, and released on 18th november 2018 on the EU International Anti-trafficking day to …
Prostate Cancer UK recently launched their new advertising campaign called “Men, we are with you” that celebrates men. The main aim with this campaign is to inspire people to join with the organisation and be a part of solving the problem; stopping a man dying every 45 minutes from prostate cancer. And not just because the …
The objective of the livestream, that will last 450 years, is to raise awareness to the growing problem of plastic pollution, and to raise 400.000 signatures for a petition that will be presented to key global leaders at the United Nations meeting on the environment. The launch of the livestream worked has a hook to …
WWF creates a livestream that no one will ever finish Read More »
So why was I so excited to sit on this jury? Because for a long time I’ve been doing my best to get companies’ attention – to tell them how they should see sustainability as an opportunity! So to be offered a seat at the table where the lines are drawn up for what constitutes …
Mr Goodvertising joins the Cannes Lions 2019 SDG Jury! Read More »
Visa, the official payment service partner of FIFA, has unveiled its global marketing campaign for the Women’s World Cup France 2019. The campaign “One Moment Can Change the Game” amplifies the meaningful moments women are creating on and off the pitch, whether it be inspiring athletic greatness on the field, influencing business outcomes or driving …
