As some people clearly struggle to practise social distancing, some of the world’s most recognisable brands have stepped in to help. Some of the big names in the industry altered their logos to show their support. After all, we are in this together! Slovenia-based creative director Jure Tovrljan also had a idea how other famous …
St. Patrick’s Day is highly celebrated not only in Ireland, but all over the world. Unfortunately, with the pandemic, people have to stay at home and all festivities have been cancelled. This year, many brands have joined together to promote the message of keeping people safe at home. Alcohol brands like Guinness and Jameson are …
BRANDS JOIN TOGETHER WITH A SOCIAL DISTANCING MESSAGE FOR ST.PARTRIK’S DAY Read More »
This month we celberated International Women’s Day. A day that has always been a chance to reflect on developments that have been made for women and to recognise how much further there is to go to truly reach gender equality. Media Zoo is an award-winning creative communications agency which has used their creativity to do …
Last year D&AD Impact awarded Greenpeace’s campaign Rang-tan. It was after picked up by Iceland for their Christmas ad and caused a social media storm, which helped the campaign deliver on a massive scale and speed. The colaboration led to 1.2 million people signed Greenpeace’s palm oil petition, businesses committed to taking the issue more …
FCB Lisbon created The Coming OutDoor campaign for the ILGA, an association that works in defense of LGBTI+ people, fighting discrimination and promoting equality across Europe. The campaign launched at the end of 2019 and it explores the complicated issues around ‘coming out’. “We come out of the closet, not because we went inside but because one was built around …
FCB Lisbon and ILGA empowered people to express their sexuality Read More »
Gold used to be the hallmark of luxury like a Trump apartment on steroids, but this is quickly giving away to an embrace of new materials and new designs. Think of that scene we’ve watched a million times in commercials from an ambassador’s reception with meticulously clad waiters carrying silver plates showcasing gold-wrapped Ferrero Roche …
Gold is out, 5000-year old rescued wood is in – as luxury is being redefined Read More »
WORKSHOPLearn how to fight purpose fatigue and create an authentic, people-first brand Most companies today are firmly on the social and environmental issues bandwagon like bees around a honey pot from oceans plastic to diversity. People are increasingly distrustful towards these efforts viewed as cheap marketing stunts meant to wow people into buying more. Thomas …
“When you deposit money in the bank, it doesn’t just sit there, it goes out into the world and finances things,” Ben Stuart, Chief Marketing Officer at Bank of the West, said. “Your bank, and your deposits, can be a force for good. That’s why Bank of the West is making bold choices about what we …
Bank of the West joins forces with Protect Our Winters Read More »
Be good, and you might get lucky: Advertising’s new consumer pick-up line is all about a higher purpose and saving our world from all sorts of ills. Brands and business leaders try to outcry and outdo each other with big promises and pledges, like chattering bids at a cattle auction. The bidding war might benefit the …
It’s Time for Brands to Stop Climate Grandstanding and Listen to Consumer Needs Read More »
Women’s health brand Elvie has announced comprehensive Milk Concierge service for all breastfeeding moms attending CES this year. The company’s onsite refrigerated storage and Milk Stork partnership comes in response to new research showing that 44% of women avoid big industry events because of poor lactation facilities, with only 24% of working moms calling conferences they’ve attended “breastfeeding friendly”.For …
Women Missing from CES Due to Limited Breast Pumping Facilities Read More »
