Super Bowl LV wasn’t a year in which brands showed leadership with their sustainability messaging; but after the divisiveness, the climate emergency and the rampaging health crisis of 2020, it was a relief to have a laugh. As the Buccaneers delivered a convincing victory over the Chiefs, brands picked up the fight in the world’s most expensive advertising break and …
Originally published on sustainablebrands.com When advertisers enter the world’s priciest commercial break during the Super Bowl, you’d expect them to have a powerful message that would strengthen the brand, like E-trade’s talking baby from 2008; relaunch the brand in a new courageous direction, like Apple’s “1984”; or simply be an attention grabber, like VW’s 2011 Darth Vader ad — but this year seemed more like the warm-up …
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This hilarious Super Bowl campaign is proof that car commercials actually can be fun! Obviously taking inspiration in the successful Rainforest Alliance campaign “Follow The Frog” from 2012, Kia Niro shows Melissa McCarthy as an environmental ‘trying-hard-to-be’ hero called on environment-saving tasks like saving the whales, saving the trees, and saving the glaciers. In each event, she comically fails by getting …
Collection of the 10 best (an only) Super Bowl #Goodvertising Campaigns of 2017: Kia Niro “Hero’s Journey” by David&Goliath It’s a 10 Haircare “Super Bowl Commercial” by Havas Edge Airbnb “We Accept” by TBWAChiatDay Audi USA “Daughter” by Venables Bell & Partners Expedia “Train” by 180la Honda “Yearbooks” by RPA Advertising Coca-Cola “Together is Beautiful” by Wieden+Kennedy Budweiser “Born the Hard Way” by Anomaly Hyundai “A Better Super Bowl” by INNOCEAN Worldwide 84 …
