We’re with Lanre Adisa, Chief Creative Officer of the lively Arknimals at multiple award winning Noah’s Ark Communications! Built on the core values of compassion, courage, curiosity, candor and camaraderie, these guys throw their whole hearts into their work and have some really inspiring and impactful campaigns to share. We discuss the nature of the …
By @thomaskolster featured in The Drum If you need change, who do you call? As ad land begins to embrace sustainability, purpose and goodvertising like a kid in a candy store, I witness agencies slide down the client’s calling list as fast as that ex who just won’t let go. The marketing industry prides itself on its …
Hate something, change something: how marketing agencies can make a (real) difference Read More »
Remember the company that donated the value of a Super Bowl ad in free snacks to anyone who wanted, instead of paying the extortionately overpriced airtime? A Mexican immigrant with a father who survived the Holocaust, CEO Daniel Lubetzky set up Kind Snacks, their core mission not just to provide nutritionally rich snacks to make people feel good, …
Thomas Kolster was interviewed recently by Marketing & Advertising Finland. This is the translated article – you can see the original here. Enjoy! Responsibility is on everyone’s lips, but few marketing impressions have real impact – “Words and actions do not match” Danish Thomas Kolster has been going around the world for years to talk about how …
Impact vs. making a good impression: interview with M&M Finland Read More »
We live in a dangerous time. A country 5 times larger than North Korea is amassing the greatest chemical threat ever known. Yet its aggressive expansion is being ignored. Governments refuse sanctions, and leading corporates continue to profit from it. The battle for the Pacific has already been lost. But this is just the start. Expanding its borders …
“We won’t accept a world where autistic people are shut away. We know that people don’t set out to be judgmental towards autistic people. The problem is that they often don’t see the autism, they just see somebody acting in a way that isn’t familiar to them.” Mark Lever, Chief Executive of the National Autistic Society (NAS), …
I’m going to be straight with you, I am not a sports fan. Sure, I’ll watch for the food and beer, but this Sunday is different. It’s the Superbowl. Which means, in between snacking on jalapeño appetisers and the game itself, the ads. And the Superbowl is, well…The Superbowl, for advertisers. Brands bring their A game …
Budweiser “Stands By” Its Emotional Approach to Superbowl Advertising Read More »
Make me fall back in love with you. I have been studying your discipline for the last three years, and as I find myself a step away from entering in the industry I have always aspired to be part of, I’m starting to realise it will not work. I have always considered you one of …
2017 was rough, ya’ll. There’s some collective trauma no matter what side of the aisle or world you’re on. Case in point: the US government basically admitted to the existence of UFOs and somehow it didn’t make breaking news? It can often seem easier to tune out and remain numb than engage with or act …
It’s a rare case in which advertising for social impact can cause a complete cultural shift. But that’s what was needed to salvage the livelihoods of Colombian fishermen, who were being increasingly threatened by the invasive Lionfish. Chowing through a large chunk of their fish stocks, it was fast becoming a risk to national security. So, in an …
