Welcome to the first episode of “Goodvertising or badvertising” with Thomas Koster! Thomas Kolster, Founder and CEO of Goodvertising Agency is mostly known as “Mr Goodvertising”. He’s also the author of the pioneering books, Goodvertising and The Hero Trap. He’s judged every global award show there is in the advertising industry. But in this …
Calling the shots on creativity, The Gunn Report’s global index for creative excellence in advertising recently revealed their selection from the past year, featuring more than a few great goodvertising causes. Trying a more humorous take on the adopt a dog idea, Pedigree suggest a rescued pet to replace the child you lose …
Shots Fired: Gunn Report reveals goodvertising treasures Read More »
When brands realize they have the power to speak up for a better tomorrow, to inspire change and make an impact, then we know we are on the right track. Nike understands it’s world-bettering power and encourages “people to take the fairness and respect they see in sport and translate them off the field” in this amazing …
Recycled Soccer Jerseys – Goal! In a responsible and committed move, Nike rethought the material of their soccer jerseys for the 2010 FIFA World Cup in South Africa. They used recycled polyester, made from plastic water bottles, with up to eight bottles being used per jersey. To make these 2010 national team uniforms, Nike’s fabric …
Better World – Plastic Bottles or Soccer Jerseys? Read More »
