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Women Missing from CES Due to Limited Breast Pumping Facilities

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Women’s health brand Elvie has announced comprehensive Milk Concierge service for all breastfeeding moms attending CES this year. The company’s onsite refrigerated storage and Milk Stork partnership comes in response to new research showing that 44% of women avoid big industry events because of poor lactation facilities, with only 24% of working moms calling conferences they’ve attended “breastfeeding friendly”.For …

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Pantene: Going home for the Holidays should be beautiful

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To help amplify their stories of transformation, Pantene, GLAAD and the Trans Chorus of Los Angeles have created “Going Home for the Holidays” video series to raise awareness of the tensions and challenges LGBTQ+ community members can face. Pantene wants to celebrate & encourage individuals to be proud of who they are – whenever, wherever, and however …

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What puts you to sleep keeps homeless people wide awake

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Launched during Homelessness Awareness Week, prominent ASMR influencers like ASMR With Sasha and ASMR Soap Queen used their platforms between 29th November and 6th December to share the films on a global stage, urging followers to consider homelessness from a different perspective. While ASMR videos are a popular sleep aid for many, these uniquely made …

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Thomas Kolster judging D&AD Impact Awards

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D&AD Impact exists to recognise creative ideas that are driving positive change. This is done by elevating purposeful products, initiatives and campaigns This year, the Future Impact Programme showed a new way forward. This category encompasses all ideas that impact the natural world. From the preservation of the planet to enabling communities to live sustainably …

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Thomas Kolster judging EthicMark® Awards 2019

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The EthicMark® Awards continued identifying advertising and communications that uplift the human spirit and society. The Awards honour media campaigns inspiring progress toward global awareness and the Sustainable Development Goals. EthicMark® goals and criteria raise the ethical bar: showcasing communications which reinforce healthy lifestyles and behaviors for consumers, youth and community.  The product and the company/organisation …

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Thomas Kolster as a part of JCDecaux’ new initiative

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Brand urbanism is a term defining a new role for brands in the public urban space. The presence of brands, advertising etc. in public spaces is nothing new – but what is new are the consumer-citizens’ strong expectations to brands.  Expectations to brands means that the companies have to take responsibility and ownership of their …

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Fairtrade shows how climate change is a threat to cocoa trees

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A melting chocolate snowy owl, monkey, African elephant and frog symbolise the earth’s heating-up and its effect on the environment. The animals were selected because they represent the fate of all wildlife as a result of climate change. In Finland, the snowy owl is extremely endangered because of climate change. Frogs all over the world …

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This ad is saying that “Volvos are rubbish”

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“This car demonstrates our commitment to our recycled plastics ambition and how, together with our supply base, we can make it without compromising on quality and design,” senior vice president from Volvo procurement, Martina Buchhauser, says. The company clarified this statement on their official blog: “Volvo is continually seeking new ways to reduce our environmental impact across …

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