Kolster joined TEDx Panteion University’s jam-packed event in Athens in May this year. Does advertising satisfy or create the needs of the modern human after all? Undoubtedly, advertising is one of the most misconceived professional fields in modern society and the question if advertising can be “good” often finds itself in the center of attention. …
Thomas Kolster at TEDx: Can advertising save the world? Read More »
Battersea’s research showed that when considering a pet, whilst 92% of people say they believe rescue is the right thing to do, when the time comes to get a new pet, many choose to go online and search for a specific breed instead. Another contributing factor is a fear of the unknown with a rescue …
Battersea makes rescue dogs and cats the heroes in uplifting campaign Read More »
Created by BBDO New York and directed by Rachel McDonald via Biscuit Filmworks, the film shows men in different but common situations that women often face during their periods, such as leaving a stain on bedsheets or accidentally dropping pads or tampons. The film ends with the line, “If we all had periods, would we be more …
Author and founder Thomas Kolster recently did an interview with French media La Réclame. Here, he talked about how he has changed his view on brands and sustainability since he published his book Goodvertising in 2012. His next book (which is coming out later this year!) is called “The Hero Trap”. In relation to this …
There’s a crisis in the UK; 1.4 million older people struggle with loneliness. 255.000 often go a whole week without speaking to anyone. Cadbury are donating the words from their Cadbury Dairy Milk bars to help. The TV run, which started the 9 September, is made in collaboration with the organisation Age UK. Cadbury has …
Cadbury and Age UK are working together to tackle loneliness Read More »
The Limited Edition bottle is a tribute to India – the country of diverse culture, tradition and colours. The bottle features artwork by creative mind Shaheen Baig from Mumbai. The design captures the spirit of ecstatic chaos and brings alive the vibrant, multifaceted nation that is India. Sharing her thoughts behind the design, Shaheen Baig …
Absolut Launches Campaign to pay tribute to diversity Read More »
The advert, which highlights the charity’s mental health support services, will air for the first time tonight on Channel 4. Depicting a 12-year-old girl feeling distressed and afraid when at school, walking home and in her home via her phone in her bedroom. Through the advert the audience can see that that, because of social …
Barnardo’s and agency FCB Inferno launch new TV campaign to illustrate bullying Read More »
Many people think of foreigners as a threat and someone to fear. The President of the United States, Donald Trump, wants them the leave his country – and he’s building a huge wall along its border with Mexico, so it’s harder for Mexicans to enter the country. Budweiser is a brand that values tolerance and …
Budweiser Slowall is slowing down the wall construction between US & Mexico Read More »
“We’re dirty here at Pornhub, but that doesn’t mean our beaches need to be,” Corey Price, vice president of Pornhub, says. The “Dirtiest Porn Ever” film features the couple known as LeoLulu having sex on a polluted beach to demonstrate “how plastic and waste can ruin an otherwise beautiful scene”. As the couple has sex, litter pickers …
Pornhub launches “Dirtiest Porn Ever” to clean up the oceans Read More »
Young boys who don’t know or haven’t met their fathers are not being able to ask for difficult or awkward advice when going through puberty. They don’t have someone with a body like theirs to guide them, or an example or role model that they can follow. In many homes in South Africa, women step …
Gillette: supporting moms today by grooming fathers of tomorrow Read More »
