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Lights, camera, ACT Responsible

“to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development and to share good practices”. This is the main mission of ACT Responsible, an international non profit association who have stood in solidarity as the Advertising Community Together since 2001, in the wake of the 9-11 bombings.   In a world …

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Budweiser “Stands By” Its Emotional Approach to Superbowl Advertising

I’m going to be straight with you, I am not a sports fan. Sure, I’ll watch for the food and beer, but this Sunday is different. It’s the Superbowl. Which means, in between snacking on jalapeño appetisers and the game itself, the ads. And the Superbowl is, well…The Superbowl, for advertisers. Brands bring their A game …

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Cristal’s most impressive campaigns, over coffee

We join James Temple, CCO at RGA and President of the data, IoT and marketing innovation jury, who tells us about his favourites at Cristal this year. Namely: The Aland Index This initiative by the Nordic Aland Bank features a (compostable!) credit card that measures the carbon footprint of your consumption. Their wider Baltic Sea Project …

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