WeTransfer, the company that supports creativity with an expanding portfolio of tools that move ideas and maintain focus at every stage of the creative process, has launched a new initiative which aims people off the internet and back to “the real world.” The campaign called “Please Leave” highlights the new reality that digital technologies have …
WeTransfer urges everyone on the internet to leave Read More »
The film shows the everyday life in the village seen from a young boy. Based on the insight “children learn from what they see”, the boy notices how the gender roles are clearly defined in society. He’s watching how men get to earn money or participate in sports, women are restricted to household chores. When …
Grey India launches Gillette #ShavingStereotypes Read More »
These days, we don’t seem to be able to function without our phones. This phenomenon triggered designer Ralf Lambie to create SAMEN: the social tablecloth that encourages people to ignore their phones while eating. The special pockets in the tablecloth work like a Faraday Cage: no messages or calls come in, and there are no …
How can a tablecloth lead to smartphone-free dining? Read More »
Created by BBH London, the short film’s aim is to raise awareness of domestic abuse and how it affects many women and children who live in daily fear of violence and abuse in their own homes. Domestic abuse is the biggest issue affecting women and children in our society today, affecting one in four women and around 800,000 children every …
Why should toys be gender specific? According to Hasbro, playing with dolls can help children learning to care, love and protect. And this shouldn’t only include girls. So why can’t both boys and girls play with dolls? Created by the agency, Ogilvy Brazil, the “We All Can Take Care” campaign features a video showing how …
Hasbro’s Baby Alive campaign showcases boys and dolls Read More »
According to Donate Life California, 114.000 men, women and children in the US are currently waiting for an organ transplant. The “Second Chances” campaign is a reminder that a simple thing like being an organ donor can give so many other people a second chance to live. And for being an organ donor, you’ll deserve …
L’Oréal, one of the world’s leading cosmetic brands, wants businessmen in management positions to know that female power is not just a trending topic in connection with International Women’s Day. L’Oréal has teamed up with the advertising agency, McCann Worldgroup Deutschland, for a humorous campaign that simplifies the message by demonstrating the benefits of female …
L’Oréal’s new campaign has a message for men: Hire more women Read More »
Tis the season to be jolly! But also, tis the season to go to Christmas parties, drink a bit more than you probably should….and then get behind the wheel to drive home, putting yourself and others at risk. While a number of initiatives over the years have reduced the number of DUI-related incidents in Denmark …
The Good Campaign Kickstarter project launched on 13 November 2018 – on World Kindness Day.The goal of The Good Campaign project is to crowdfund the first advertising campaign to promote human kindness that is sponsored and created by people and for people…not a brand or product. It’s a platform that promotes kindness and doing good …
What the hell…? you might be thinking, particularly if you’ve sampled the plush pleasures of the Ritz-Carlton in its iconic Marina Bay, Singapore location. What on earth was going on? The set-up: A group of diners was invited to a four-course meal at the Ritz-Carlton hotel, with dishes prepared by renowned Italian-born chef Massimo Pasquarelli. …
