Green

Screw the Nice Gestures, Advertisers — We Need More Real Impact

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Making change happen beats good intentions — and the UN Sustainable Development Goals (SDGs) have spawned creativity that actually solves issues at this year’s World Cup of Advertising: the Cannes Lions International Festival of Creativity. No doubt, campaigns addressing social and environmental issues have dominated the Cannes Lions winner’s podium, in general. But for the most part, …

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Adobe and Pantone launch colours of climate crisis

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Pantone decided to address the issue directly with “Glowing, Glowing, Gone”; an awareness campaign that focuses on the vibrant but alarming colour changes in corals as a result of climate change. The campaign is a great display of how brands can correct an oversight not through apologies, but through activism, and it’s developed in partnership …

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The world’s first credit card with a carbon limit

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Doconomy has worked with Mastercard to develop this tool for consumers wanting to act against climate change. DO also invites the user to offset their carbon foot print through projects meeting the criteria of United Nations certified green projects. In simple words, the first card ever to prevent consumers from exceeding their limit, not based …

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TRAPA’s “Unrepeatable Photograph” saves area of rainforest

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In order to communicate the decision to remove the use of palm oil in its products, the Spanish brand TRAPA Chocolates sent an expedition to Borneo in Indonesia in September 2018. There, TRAPA Chocolates and their creative agency FCB & FiRe took a photograph of one of the rainforests threatened by the deforestation caused by …

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Taking advantage of sustainable packaging

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According to Ipsos, when it comes to social responsibility, sustainable packaging will speak directly to consumers’ emotional side. Some companies have already been taking advantage of consumers’ increasing social responsibility; Carlsberg, for instance, have developed a six-pack where glue replaces the plastic wrapping. And the same example of responsibility is seen at Starbucks where they …

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