Before the Rio 2016 Paralympic Games, Channel 4 released this amazing campaign featuring 140 disabled athletes and superhumans. The campaign had to beat the very successful campaign of 2012, that first called the outstanding paralympic athletes superhumans. “Meet The Superhumans” form 2012 was the campaign that helped the Paralympics sell out for the first time, …
Chipotle’s E. coli accident has without doubt been the biggest food story this year in the US – and they’ve done their best to recover. Following their beautifully crafted A Love Story-commercial with a continuous focus on real food without the chemistry, they’ve created a game where you can win a free burrito. All the …
Japan has a surge in elderly citizens. Among its ageing population more than 4.6 million people suffer from dementia. There’s nothing new in people microchipping their pets, so they’re easily found when lost, but now a city in Japan wants to use a similar tactic on their elderly. Instead of microchipping the Japanese are looking …
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When Studio Brussels, one of Belgium’s biggest radio stations, wanted to raise awareness for their yearly charity drive, “Music for Life,” they enlisted the help of a young black boy. Armed with the information that every 15 seconds a child dies from a disease contracted from a lack of drinkable water, they decided to use …
Yet another year has passed in the world of Goodvertising. And the movement is truly beginning to pick up. From early 2010 there’s been a surge in the amount of goodvertising work and especially the quality has improved. There is still too far between good environmental campaigns and social issues dominate again this year. The …
Oh yes, the outdoor retailer Rei did it again this year. When other retailers promoted the shopping mania Black Friday Rei gave its staff the day off and encouraged people to opt outside in nature. To help aspiring adventurers choose how to #OptOutside, optoutside.rei.com featured recommended hiking trails, many run by nonprofits and supported by …
Do clothes have age limits? Or are we able to wear whatever we want? According to a new study by Philip Warkander (Sweden’s first academic doctor in fashion studies) there are certain age limits connected to different styles of clothes. For instance, it isn’t suited for people over the age of 33 to wear torn jeans, …
Following multiple law-suits in tech and especially the ongoing legal dispute between Samsung and Apple it was an especially bold move by Apple in 2014 on Earth Day to run this ad touting its commitment to renewables while subtly commenting on the legal brawls.
In order to raise awareness and most importantly funds for AIDS treatment in Africa and India, Keep A Child Alive (a charity started by Alicia Keys and Leigh Blake, a renowned charity worker), in association with world famous celebrities created the Digital Death campaign. Celebrities as well known as Lady Gaga, Justin Timberlake, Alicia Keys, …
In China, 200,000 children go missing every year. That’s one child EVERY 3 minutes. Every time a child goes missing, time is of the essence. But by law, the child needs to be gone for 24 hours just to be listed as missing. By that time, it’s normally too late. With millions of smartphone users …
