Now sixth in line to the throne, Britain’s Prince Harry has made a name for himself as a champion of good causes, as this recent ad, though a commercial for SodaStream, quietly confirms. Its proceeds will go to plastic waste campaigners Surfers Against Sewage, one of the seven charities chosen by the 33-year-old prince and his …
Sustainability – not a word that springs automatically to mind in the fashion sphere. Fashion has had a fairly clear split personality: ‘front-row’ status reserved for the super-rich and stick-thin; the rest of us finding joy in knock-off bargains that’ll cost us less than a round of drinks on a night out. But times they …
We’re with Lanre Adisa, Chief Creative Officer of the lively Arknimals at multiple award winning Noah’s Ark Communications! Built on the core values of compassion, courage, curiosity, candor and camaraderie, these guys throw their whole hearts into their work and have some really inspiring and impactful campaigns to share. We discuss the nature of the …
We have a brief but brilliant conversation with Butterflies & Hurricanes, the female-led brand on a very bold mission indeed! These incredibly artistic souls decided to go from ‘garbage designers’ to committed rebels, embracing a culture of generosity, compassion and life, to change the industry they work in. They take the long view, and …
The packaging design company destined to end packaging Read More »
We get the chance to catch up with Iconic Speciality Coffee, a company grown out of passion for coffee, part of the Start up Slovenia programme that has enabled them to spread their of specialty coffee. The process helped them to learn how the market works, how to sell in stores, and what to change …
As debate rages over the devastating effect of plastic waste on our oceans, Greenpeace brings the message home to the future – kids. With its trademark no-punches-pulled approach, the environmental organization shows a group of young children bursting with excitement on their visit to an aquarium, only to have the smiles wiped swiftly off their …
There’s a haunting beauty in the black and white shots of weeping mourners gathered at a fresh grave, with smoke curling about them like empathetic mist. It could almost be a spoof of a thriller, a good yarn unfolding…. View and vote here. The narrator sounds young and alive as he explains that his father, …
By @thomaskolster featured in The Drum If you need change, who do you call? As ad land begins to embrace sustainability, purpose and goodvertising like a kid in a candy store, I witness agencies slide down the client’s calling list as fast as that ex who just won’t let go. The marketing industry prides itself on its …
Hate something, change something: how marketing agencies can make a (real) difference Read More »
Welcome to the paradise of Palau. But like many places that bear such a title, this proud island nation suffers the consequences of its beauty, with tourism taking its toll on the environment. Another island, Baracay, went so far as to courageously cut off their lifeblood industry for 6 months to clean up, allow the …
Palau Pledge: An Ingenious Way to Promote Eco Tourism Read More »
5 years ago, 1138 people were killed and 2500 injured in the largest industrial tragedy in recent history. The world was awoken to the injustice caused by the world’s second most polluting industry: fashion. Years on, with little compensation from the multi billion dollar Rana Plaza foundation, and workplace safety still lacking (see the story). But Fashion Revolution …
