Sandeep Chawla from dutch ad agency Cloudfactory visited Sustainable Brands 2018 in Canada and hand-picked 7 cases that proof that sustainability will lead to human and economic health and vitality. Here is Sandeep’s take on the trip. ‘SB is a global community of change makers and thought leaders who are shaping the future of commerce worldwide, …
Rising sea levels inspired Royal College of Art graduate Kamei, in partnership with RCA-IIS Tokyo Design Lab, to create a lightweight underwater respiratory device. Amphibio is a 3D-printed accessory that works as a gill and may one day provide humans with an alternative way to breathe underwater. Amphibio is currently just a working prototype, tested …
Flooded city? No prob with these artificial gills Read More »
The film is a reimagination of the effects of deforestation in Sumatra, where natural habitats are being destroyed to meet the increasing demand for crops, such as Palm Oil. As a result the Sumatran tiger, rhino and elephant are critically endangered and the Sumatran orangutan has been pushed to the edge of extinction . Tragically, …
Jungle book characters face depressing life in the city Read More »
‘Let’s see what we can #SaveTogether’ urges this striking 1-minute ad for Photo Ark, a 25-year wildlife conservation project between photographer Joel Sartore and National Geographic. We’ve earlier covered Joel’s work at Goodvertising and we’re big fans! Sartore, National Geographic’s Explorer of the Year 2018, is on a mission to make us care about wildlife …
What the hell…? you might be thinking, particularly if you’ve sampled the plush pleasures of the Ritz-Carlton in its iconic Marina Bay, Singapore location. What on earth was going on? The set-up: A group of diners was invited to a four-course meal at the Ritz-Carlton hotel, with dishes prepared by renowned Italian-born chef Massimo Pasquarelli. …
The image of a collapsed polar bear with a St George Cross on its side and the words ‘England till I dye’ took a lot of flak when it appeared wrapping Britain’s Metro newspaper ahead of the football World Cup 2018 in Russia. Outrage took many forms, from commuters throwing the paper down in disgust …
Paddy Power pokes the (polar) bear ahead of Russia 2018 Read More »
This is a campaign that truly resonate with us at Goodvertising. It’s about the scourge of our seas – PLASTIC. As I’m sure you’re aware a shocking 8 million tonnes of plastic ends up in the ocean every year. And – as you know – brands are becoming increasingly aware of this problem and its resonance. …
In central Amsterdam, the streets are languorous with the pungent fragrance of pot, and a coffee shop, visitors soon learn, is not primarily where you go for a cup of java. So perhaps it’s not surprising that the Dutch/Ethiopian coffee farming and roasting company Moyee has put out an ad in which coffee-drinkers express their …
What do forests, fast cars, sex, horses – oh, and mothers – have in common? Read More »
We spend 90% of our life indoors. In darkness, or artificial light. We have lost touch with nature, forgotten the wonders the world has in store. The benefits of a few simple breaths of fresh air. Is this why we seem so set on destroying the planet that gives us life? Even closer to home, the …
With globalisation comes the wondrous converging of cultures across the world, sharing what they do best. But also, more controversially, the standardisation (read: McDonaldisation) of soulless chain stores. With limited resources, local business owners are hardly to blame for falling behind with their photography. Google’s seemingly untouchable algorithms weren’t helping the matter. But Canon’s campaign changed …
