It was a sad Super Bowl. Sad, as only Trump can say it. Saaad. On the one hand, a fast-talking, cunning clown tried to sell me stuff as ad land usually does best. On the other, I felt emotionally mistreated by a sobbing stranger playing curling with my heart. Corporate America appears not to care …
I’m going to be straight with you, I am not a sports fan. Sure, I’ll watch for the food and beer, but this Sunday is different. It’s the Superbowl. Which means, in between snacking on jalapeño appetisers and the game itself, the ads. And the Superbowl is, well…The Superbowl, for advertisers. Brands bring their A game …
Budweiser “Stands By” Its Emotional Approach to Superbowl Advertising Read More »
Shaking up the status quo by swapping a $6m Superbowl slot for an amateur ad that exudes authenticity, KIND bars appear to be living up to their name, promising instead to pass on the $6m in the form of free bars to customers, in return for sharing the campaign. An ingenious idea to get people …
KIND Shuns the Superbowl in a More People Minded Move Read More »
