The official Goodvertising review of Super Bowl 2019

Originally published on When advertisers enter the world’s priciest commercial break during the Super Bowl, you’d expect them to have a powerful message that would strengthen the brand, like E-trade’s talking baby from 2008; relaunch the brand in a new courageous direction, like Apple’s “1984”; or simply be an attention grabber, like VW’s 2011 Darth Vader ad — but this year seemed more like the warm-up …

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Hero’s Journey

This hilarious Super Bowl campaign is proof that car commercials actually can be fun! Obviously taking inspiration in the successful Rainforest Alliance campaign “Follow The Frog” from 2012, Kia Niro shows Melissa McCarthy as an environmental ‘trying-hard-to-be’ hero called on environment-saving tasks like saving the whales, saving the trees, and saving the glaciers. In each event, she comically fails by getting …

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