We’re with Lanre Adisa, Chief Creative Officer of the lively Arknimals at multiple award winning Noah’s Ark Communications! Built on the core values of compassion, courage, curiosity, candor and camaraderie, these guys throw their whole hearts into their work and have some really inspiring and impactful campaigns to share. We discuss the nature of the …
Welcome to the paradise of Palau. But like many places that bear such a title, this proud island nation suffers the consequences of its beauty, with tourism taking its toll on the environment. Another island, Baracay, went so far as to courageously cut off their lifeblood industry for 6 months to clean up, allow the …
Palau Pledge: An Ingenious Way to Promote Eco Tourism Read More »
Remember the company that donated the value of a Super Bowl ad in free snacks to anyone who wanted, instead of paying the extortionately overpriced airtime? A Mexican immigrant with a father who survived the Holocaust, CEO Daniel Lubetzky set up Kind Snacks, their core mission not just to provide nutritionally rich snacks to make people feel good, …
“to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development and to share good practices”. This is the main mission of ACT Responsible, an international non profit association who have stood in solidarity as the Advertising Community Together since 2001, in the wake of the 9-11 bombings. In a world …
Thomas Kolster was interviewed recently by Marketing & Advertising Finland. This is the translated article – you can see the original here. Enjoy! Responsibility is on everyone’s lips, but few marketing impressions have real impact – “Words and actions do not match” Danish Thomas Kolster has been going around the world for years to talk about how …
Impact vs. making a good impression: interview with M&M Finland Read More »
It’s high time for Time’s up. Especially given this week’s announcement of the advertising equivalent for the #metoo movement coinciding with international women’s day. It’s a story that doesn’t surprise half of the population, but still shocks most. From offhand comments, to stories of individuals being taken advantage of being exposed. And, critically, a culture that …
What does it mean, to use creativity for good? How can we harness the strength of storytelling, turn advertising into a tool for good, and make our work matter more? See some interviews and insights from last year’s D&AD festival on just that, soon to be repeated this year on 24th-26th April in London! See more about it here. …
Creativity for Good at the Upcoming D&AD Festival Read More »
I’m going to be straight with you, I am not a sports fan. Sure, I’ll watch for the food and beer, but this Sunday is different. It’s the Superbowl. Which means, in between snacking on jalapeño appetisers and the game itself, the ads. And the Superbowl is, well…The Superbowl, for advertisers. Brands bring their A game …
Budweiser “Stands By” Its Emotional Approach to Superbowl Advertising Read More »
