Doconomy is a new challenger in mobile banking. It is also a philosophy of how consumers can be a substantial positive change for our climate and make a positive impact in everyday life. Say what again? Doconomy is the company behind the DO-app; a mobile banking service, where it’s easy to track the impact …
Sustainable consumption can reverse climate change Read More »
Beautiful imagery doesn’t cut it alone when you’re trying to make the world a better place but this stunning video from WWF does a great job communicating just how great are the ramifications of our everyday choices as consumers on planet earth. The video, created by UK based Uncommon Creative Studio, is part of their campaign …
Action speaks louder than words. National Geographic launches a clever new definition for your TV called #GreenDefinition to cut up to 50% of your TVs energy consumption – and you can barely see the difference. Sometimes all it takes to change things in a greener direction is simply to challenge our current practices.
Who hasn’t shed a tear to IKEA’s iconic Spike Jonze commercial from 2002 the Lamp, where an old lamp is abandoned besides a thrash can and gives way to a new? A swedish guy at the end delivering the toungue-in-cheek message: “Many of you feel bad for this lamp. That is because you’re crazy. It …
Rising sea levels inspired Royal College of Art graduate Kamei, in partnership with RCA-IIS Tokyo Design Lab, to create a lightweight underwater respiratory device. Amphibio is a 3D-printed accessory that works as a gill and may one day provide humans with an alternative way to breathe underwater. Amphibio is currently just a working prototype, tested …
Flooded city? No prob with these artificial gills Read More »
The film is a reimagination of the effects of deforestation in Sumatra, where natural habitats are being destroyed to meet the increasing demand for crops, such as Palm Oil. As a result the Sumatran tiger, rhino and elephant are critically endangered and the Sumatran orangutan has been pushed to the edge of extinction . Tragically, …
Jungle book characters face depressing life in the city Read More »
‘Let’s see what we can #SaveTogether’ urges this striking 1-minute ad for Photo Ark, a 25-year wildlife conservation project between photographer Joel Sartore and National Geographic. We’ve earlier covered Joel’s work at Goodvertising and we’re big fans! Sartore, National Geographic’s Explorer of the Year 2018, is on a mission to make us care about wildlife …
This is a campaign that truly resonate with us at Goodvertising. It’s about the scourge of our seas – PLASTIC. As I’m sure you’re aware a shocking 8 million tonnes of plastic ends up in the ocean every year. And – as you know – brands are becoming increasingly aware of this problem and its resonance. …
Now sixth in line to the throne, Britain’s Prince Harry has made a name for himself as a champion of good causes, as this recent ad, though a commercial for SodaStream, quietly confirms. Its proceeds will go to plastic waste campaigners Surfers Against Sewage, one of the seven charities chosen by the 33-year-old prince and his …
Sustainability – not a word that springs automatically to mind in the fashion sphere. Fashion has had a fairly clear split personality: ‘front-row’ status reserved for the super-rich and stick-thin; the rest of us finding joy in knock-off bargains that’ll cost us less than a round of drinks on a night out. But times they …
