BMW has found a great issue to solve with “The Animal Detecting Billboards”. The billboards were temporally installed on roadways at dangerous wildlife crossing areas in the spring, which is the most likely time for road kill accidents to happen. Combining LED Billboards, BMW Night Vision technology and the data generated from prior road kill …
Entega is Germany’s second largest supplier of green energy, but unfortunately not very well known. Their challenge was to achieve nationwide awareness of the Entega brand and their attitude, on a small budget that did not allow the use of traditional media. And so they did the unexpected – encouraging the public to come and …
In an innovative initiative, Electrolux has made five fully-functional vacuum cleaners from plastic garbage reclaimed from the sea. This was done in order to highlight the huge problem our seas are facing with pollution and garbage, but also to raise awareness about the lack of recyclable plastics available on land. Built upon the base of …
After noticing that a large amount of the environmental impact of their products was at the hands of consumers, Levi’s introduced the Care Tag For Our Planet. The care tags inside the garments encouraged the end-users of their products to not only wash their clothes at a lower temperature and line dry where possible, but …
Just where is your rubbish ending up? In order to reduce the amount of litter around McDonald’s restaurants, McDonald’s decided to put the problem in the hands of the consumer. Rather than the usual paper insert in their trays, various environmental scenes were printed on the paper. This showed consumers, quite literally what their rubbish …
What if you could save the world – by drinking beer? DB Export is revolutionizing the biofuel market and launching ‘Brewtroleum’, a biofuel made out of leftovers of the brewing process. Clean-burning and conflict-free. Impact: The campaign won the Grand Prix for Outdoor at the Cannes International Festival of Creativity in 2016. In the case …
With the Net Effect, Interface showed that even carpets can be sustainable. The Net Effect collection takes inspiration from the undulating waves of the ocean in more ways than one. Besides capturing the beauty of the waters in the design, the carpets are made from discarded fishing nets and has made carpet manufacturing socially beneficial. …
Why waste perfectly good fruits and vegetables simply because they are ugly? The taste is the same, so why discriminate? French supermarket chain Intermarché took on the fight against food waste in 2014 as they launched the ‘Inglorious Fruits and Vegetables’ campaign. Here they sold disfigured, ugly, hideous, grotesque and ridiculous fruits and vegetables at a …
Thumbs up for innovation! A small Florida-based brewery recently launched a 100 % biodegradable, compostable and even edible six-pack ring made out of byproducts of the brewing process. Hopefully this will influence the big guys and be the end of animals getting stuck or choking on plastic rings. It won’t get much more sustainable than …
How cool is a skateboard designed by bears? In Hungary WWF and Cirus Skateboards convinced the two bears, Móric and Vackor, to scratch, bite and savage 7 limited edition skateboards as part of a visual project called ‘Designed By Nature’. The skateboards were just auctioned off to support wildlife and nature preservation. Impact: Each skateboard …
