In 2001, the world’s largest chocolate companies supported the Harkin-Englel Protocol which was meant to be a commitment to end modern slavery and illegal child labour from the choloclate supply chain. Sadly, not much has changed in 20 years. It’s reported that over 1.5 million children and at least 30 000 victims of modern slavery …
Meet the “modern-day” milkman, Loop. In truth, that feels like an understatement of the uniqueness and impact that Terracycle are and continue to develop through their passion project, Loop. So what is Loop, we ask? It’s a global reuse platform where they help retailers and brands to package and resell products in a reusable …
How many times have we heard that “print is dead”, “print is outdated” and other similar sentiments that undermine the power and importance of this medium? Pay it forward, a campaign by The Big Issue (UK) and FCB Inferno, scooped a 2020 Goodvertising Award for being “a breath of fresh air for an important, yet …
Goodvertising Awards Winner 2020: “Pay it Forward” Read More »
Another year has passed and the competition for the Goodvertising Awards was definitely stiff. The Goodvertising Awards are not awards that can be entered. They are selected from thousands of campaigns to have been produced in 2020. For Goodvertising, agency name, sizeable budgets, nationality and prestige are of no consequence. These awards are about recognising …
Not everyone is having a particularly merry Christmas and this year Nando’s South Africa has expressed those sombre sentiments. M&C Saatchi Abel, created a tongue in cheek Christmas jingle using the signature wit associated with their Portuguese fast-food client. We’re hoping you’re having a better time than expressed. If not, hang in there ;)…
As recently announced, we’ve launched a Goodvertising course in partnership with Cannes Lions on 42 Courses. Our team is ecstatic because we work day and night to spread the Goodvertising (and Hero Trap) messages to more brands, agencies, creatives and individuals across the globe. This project is, therefore, only helping to accelerate our mission for …
Podcast: Diving into the new Goodvertsing course Read More »
We are very proud and happy to announce that an in-depth Goodvertising course has been launched in partnership with Cannes Lions International Festival of Creativity and 42courses.com! These days brands function in a completely different landscape. Consumers are more selective and vocal about what they buy into, bringing brands under more intense and public …
New Goodvertising Course in Partnership with Cannes Lions, on 42courses.com Read More »
Every year, legacy brand Patagonia release challenging, creative adverts and campaigns on Black Friday. Not because they are for it, but because Black Friday launches the retail holiday season and they’d like to encourage people to consume less. Among its hive of impressionable ads and campaigns, for 2016’s Black Friday they donated 100% of sales …
Thirteen years ago- yes, thirteen! Fashion- label Diesel released a “global warming ready” campaign. The series of images depicted a canal-free Venice, with bone- dry ground littered by people and parrots. Other frames depicted cities like New York, Rio de Janeiro and London as sunny, tropical and completely submerged in water. Then there was …
Two weeks ago, the “Goodvertising or Badvertising” adventure began. This week, challenging the “do-good” efforts of companies continues but with a twist, and your involvement is needed. As many people have and are still are facing misfortunes, there’s ample reason to re-think what the festive season means. This in part means, examining the narratives created …
