Not everyone is having a particularly merry Christmas and this year Nando’s South Africa has expressed those sombre sentiments. M&C Saatchi Abel, created a tongue in cheek Christmas jingle using the signature wit associated with their Portuguese fast-food client. We’re hoping you’re having a better time than expressed. If not, hang in there ;)…
As recently announced, we’ve launched a Goodvertising course in partnership with Cannes Lions on 42 Courses. Our team is ecstatic because we work day and night to spread the Goodvertising (and Hero Trap) messages to more brands, agencies, creatives and individuals across the globe. This project is, therefore, only helping to accelerate our mission for …
Podcast: Diving into the new Goodvertsing course Read More »
We are very proud and happy to announce that an in-depth Goodvertising course has been launched in partnership with Cannes Lions International Festival of Creativity and 42courses.com! These days brands function in a completely different landscape. Consumers are more selective and vocal about what they buy into, bringing brands under more intense and public …
New Goodvertising Course in Partnership with Cannes Lions, on 42courses.com Read More »
Every year, legacy brand Patagonia release challenging, creative adverts and campaigns on Black Friday. Not because they are for it, but because Black Friday launches the retail holiday season and they’d like to encourage people to consume less. Among its hive of impressionable ads and campaigns, for 2016’s Black Friday they donated 100% of sales …
Thirteen years ago- yes, thirteen! Fashion- label Diesel released a “global warming ready” campaign. The series of images depicted a canal-free Venice, with bone- dry ground littered by people and parrots. Other frames depicted cities like New York, Rio de Janeiro and London as sunny, tropical and completely submerged in water. Then there was …
Two weeks ago, the “Goodvertising or Badvertising” adventure began. This week, challenging the “do-good” efforts of companies continues but with a twist, and your involvement is needed. As many people have and are still are facing misfortunes, there’s ample reason to re-think what the festive season means. This in part means, examining the narratives created …
Welcome to the first episode of “Goodvertising or badvertising” with Thomas Koster! Thomas Kolster, Founder and CEO of Goodvertising Agency is mostly known as “Mr Goodvertising”. He’s also the author of the pioneering books, Goodvertising and The Hero Trap. He’s judged every global award show there is in the advertising industry. But in this …
COVID19 may be front and centre of media coverage and public discourse but let’s not forget that other diseases, illnesses and unfortunate realities like accidents are still happening. With this, blood reserves need to be boosted in the United Kingdom of Great Britain (UK) and beyond. In fact, the UK has a reported deficit of …
October was dedicated to increasing awareness against cancer, especially breast cancer because of all forms of the disease, it claims the most female lives. The awareness should definitely continue beyond October so ladies (and men) do continue to self-examine regularly as 80% of breast cancer tumours are actually self detected. This brings us to November, …
Burger King does it again! They’re always “on point”, “on-brand” and delivering an important response to the COVID-19 challenge in France.
