The Great Green Wall is an ambitious, African-led initiative to grow an 8,000km line of trees across the entire African continent. It’s being grown in the Sahel, a region on the southern border of the Sahara Desert that is being devastated by climate change. The UN wanted help to raise the profile of the project …
There are only 3,200 Tigers remaining in the wild. If awareness and conservation efforts don’t ramp up, Tigers will be extinct within a decade. The world might not be noticing the big cats, but love to watch millions of cat videos, so the cats were put to good use. “The Kitty” was launched – a …
In an innovative use of London’s telephone boxes, Nike turned the streets of London into a fully interactive game grid. Runners were encouraged to check in at predetermined phone boxes in order to mark their progress as they ran through forty of London’s post-codes. After registering online, runners simply had to dial in their unique …
Fiat has always been known for producing nippy and efficient cars and they also have the lowest carbon emissions of any car brand in Europe. With Fiat’s move to green, their problem was finding a way to communicate this to young, digitally savvy consumers. Research found that many consumers felt they were being targeted as …
In a world first, Fiat Brazil opened up their entire car production process to the public – from conception and design to execution, allowing consumers to be involved with the project by submitting ideas for what they wanted in a car. The Fiat design team would then build the car based on the ideas. By …
Two weeks ago I had the pleasure of judging the 4th African Cristal Awards in Marrakesh together with my panel of fellow judges from South Africa to Egypt. The Awards also saw a novel collaboration between Cristal and Goodvertising as it was decided to award the very first “Goodvertising Grand Cristal” – acknowledging outstanding creativity …
African Cristal gives out Goodvertising Grand Prix Read More »
By taking a fairly standard image in automotive advertising and subverting it with endangered animals driving the cars, Fiat has created adverts that not only stress physical safety, but safety for the environment too. As it stands, Fiat is currently the industry leader in terms of carbon emissions when it comes to the European car …
Recycled Soccer Jerseys – Goal! In a responsible and committed move, Nike rethought the material of their soccer jerseys for the 2010 FIFA World Cup in South Africa. They used recycled polyester, made from plastic water bottles, with up to eight bottles being used per jersey. To make these 2010 national team uniforms, Nike’s fabric …
Better World – Plastic Bottles or Soccer Jerseys? Read More »
I was invited to do a keynote at the 30th annual Golden Globe of advertising, Epica Awards, which was held last week in Amsterdam. It was clear that goodvertising is now truly on its way forward. I was truly very excited to see lots of creative goodvertising campaigns being celebrated, a great tendency I have …
Can sustainability be a clear and distinct positioning platform? Can sustainability act as a strategic differentiator in a crowded and fragmented category? There is some strong evidence emerging that it can be both, i.e. a positioning platform that can provide competitive advantage in hyper-competitive categories. Brands under Unilever’s “Sustainable Living Plan” strategy accounted for more …
