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What does it mean, to use creativity for good? How can we harness the strength of storytelling, turn advertising into a tool for good, and make our work matter more? See some interviews and insights from last year’s D&AD festival on just that, soon to be repeated this year on 24th-26th April in London! See more about it here. …
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I’m going to be straight with you, I am not a sports fan. Sure, I’ll watch for the food and beer, but this Sunday is different. It’s the Superbowl. Which means, in between snacking on jalapeño appetisers and the game itself, the ads. And the Superbowl is, well…The Superbowl, for advertisers. Brands bring their A game …
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Shaking up the status quo by swapping a $6m Superbowl slot for an amateur ad that exudes authenticity, KIND bars appear to be living up to their name, promising instead to pass on the $6m in the form of free bars to customers, in return for sharing the campaign. An ingenious idea to get people …
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Our popular Goodvertising format carried across 40+ markets from brands like P&G and Adidas to agencies like Anomaly continues. It’s the ideal way to bring your brand or agency up-to-speed with Goodvertising and the fast moving purpose movement and through practical exercises learn how to create work that makes a difference for people & planet as …
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