This month, Adidas unveiled their new sports bra range using a rather controversial advert that showcased 25 sets of bare breasts, causing a bit of a ruckus on Twitter and other social media platforms. The brand justified the ad saying that their new sports bra range comes in 43 styles because women’s breasts come ‘in …
Keeping a’breast’ of body positivity – a little too far? Read More »
This heart-warming ad by CoorDown (an Italian non-profit organisation that promotes and protects the rights of people with Down syndrome) showcases the knock-on effect of inclusivity. When people plant an idea of good through their actions, word spreads like seeds in others and goodness grows. “And as we let our own light shine, we unconsciously give other people permission to …
There isn’t a single internet user out there who hasn’t come across an online petition at least once. You read a news article or scroll through social media and you’re bound to stumble across an online petition that prompts your contact details and the click of a button, which oftentimes redirects you to a payment …
ACT Responsible is an international non-profit organisation that focuses on, and harnesses, the power of advertising creativity to raise awareness on important social issues. Some of these issues include public health, environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, and other similar topical public issues. The Care Awards, an initiative …
While companies mainly focus on cutting Co2 in their supply chain, marketing has only recently seen changes to have a more climate-friendly impact. Companies and agencies have started to calculate their Co2 emissions from media planning for example. Vodafone Germany has taken their marketing to a next level of climate consciousness. Their #loveshareprotect TVC …
#LoveShareProtect – yes, marketing can have a sustainable supply chain too Read More »
Black Friday marks the beginning of the Christmas season, and buyers flock to stores, jam websites, and lose their heads a little to get the best deals before everything is sold out. Vivo Barefoot is a popular footwear brand having their own Black Friday initiative – with a really great twist. ReVivo is a resale …
Although this powerful video came out in April 2020 we feel that, since our recent spotlight on COP26, it maintains its relevance and amplifies an urgent call to action today. #FridaysForFuture began in August 2018, inspired by Greta Thunberg and other activists and their countless and ongoing protests against the climate crisis. The video highlights …
Our House is On Fire: Are We Sweating It Enough? Read More »
The climate crisis is a topic hotter than global warming, and people are becoming increasingly aware of how poor decisions made by certain brands are affecting our beautiful planet. Many brands have jumped on the green bandwagon, making unsubstantiated claims (known as greenwashing) to boost sales by playing on people’s genuine feelings of good-conscience buying. …
Dove has a long-standing history of empowering ‘real’ women. There is a general consensus that women are still not being represented enough in advertising – not just for consumers, but for the women involved behind the scenes, and those chosen to be in front of the camera. The gender pay gap, misrepresentation, stereotyping, and the lack …
The 12th of November marked the end of the UN Conference on Climate Change, where large announcements were made by world leaders, brand leaders, NGOs and activists. With deadly weather conditions and countless major warnings from environmentalists, we have more than enough evidence we need for everyone to see that the climate crisis is going …
