Founder Thomas Kolster hosted the Sustainable Brands Nordic event in Copenhagen this Thursday and had the chance to “snap” his first Snap Pack of Carlsberg. The Snap Pack is Carlsberg’s new plastic ring free six-pack that’s glued together to avoid plastic waste.
According to Carlsberg, the Snap Pack technology will reduce the amount of plastic it would typically use in a six pack by up to 76%. Overall, it anticipates reducing plastic waste by 1,200 tons per year—about the same amount of plastic you’d find in 60 million plastic bags.