The EthicMark® Awards continued identifying advertising and communications that uplift the human spirit and society. The Awards honour media campaigns inspiring progress toward global awareness and the Sustainable Development Goals. EthicMark® goals and criteria raise the ethical bar: showcasing communications which reinforce healthy lifestyles and behaviors for consumers, youth and community. The product and the company/organisation …
Making change happen beats good intentions — and the UN Sustainable Development Goals (SDGs) have spawned creativity that actually solves issues at this year’s World Cup of Advertising: the Cannes Lions International Festival of Creativity. No doubt, campaigns addressing social and environmental issues have dominated the Cannes Lions winner’s podium, in general. But for the most part, …
Screw the Nice Gestures, Advertisers — We Need More Real Impact Read More »
It can hardly be any better: A category that acclaims the creative contributions of brands and agencies to solve the world’s problems. And there is a lot to focus on because with its world goals (The Sustainable Development Goals), the UN has delivered a catalogue with 17 areas. Thomas Kolster, the man behind Goodvertising, has …
Thomas Kolster: How the sustainable development goals manage in Cannes Read More »
Hearing loss disconnects people from life, affecting them physically, emotionally, behaviorally, work-wise, and socially. It’s also one of the most overlooked and invisible disabilities. “Disability” and “accessibility” tend to refer to ramps and wide spaces for wheelchairs. But enabling “effective communication” for the deaf is never considered by public venues and events, especially at concerts …
So why was I so excited to sit on this jury? Because for a long time I’ve been doing my best to get companies’ attention – to tell them how they should see sustainability as an opportunity! So to be offered a seat at the table where the lines are drawn up for what constitutes …
Mr Goodvertising joins the Cannes Lions 2019 SDG Jury! Read More »
