Lights, camera, ACT Responsible

“to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development and to share good practices”. This is the main mission of ACT Responsible, an international non profit association who have stood in solidarity as the Advertising Community Together since 2001, in the wake of the 9-11 bombings.   In a world …

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Help Me Read This

Children of the World created a classic piece of advertising that Marshall McLuhan would have been proud of – the medium in this case, really is the message. With the insight that many street children in India who sell newspapers and magazines on street corners are illiterate, Children of the World played on that sad …

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It’s not happening here, but it is happening now

In this ambitious poster campaign in Switzerland, 200 posters painstakingly re-created their background so that the poster seemed not to be there at all. Superimposed onto each poster was an image that depicted the global issues with which Amnesty International is currently dealing – including torture, human rights abuses, unfair detention and child soldiers. By …

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