greenwashing

Kids’ visit to the aquarium ends in horror

As debate rages over the devastating effect of plastic waste on our oceans, Greenpeace brings the message home to the future – kids. With its trademark no-punches-pulled approach, the environmental organization shows a group of young children bursting with excitement on their visit to an aquarium, only to have the smiles wiped swiftly off their …

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Impact vs. making a good impression: interview with M&M Finland

Thomas Kolster was interviewed recently by┬áMarketing & Advertising Finland. This is the translated article – you can see the original┬áhere. Enjoy! Responsibility is on everyone’s lips, but few marketing impressions have real impact – “Words and actions do not match” Danish Thomas Kolster has been going around the world for years to talk about how …

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