FCB Inferno London

Goodvertising Awards Couch Conversation with the Creators of “Pay it Forward”.

Far more than “just advertising” and more than an attention-grabbing campaign, “Pay it forward” by FCB Inferno and The Big Issue (UK) is the world’s first resealable magazine and an effective driver of digital inclusion and the financial inclusion of homeless people. Even in these challenging and unusual times, it’s making a difference to vendors …

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Goodvertising Awards Winner 2020: “Pay it Forward”

How many times have we heard that “print is dead”, “print is outdated” and other similar sentiments that undermine the power and importance of this medium? Pay it forward, a campaign by The Big Issue (UK) and FCB Inferno, scooped a 2020 Goodvertising Award for being “a breath of fresh air for an important, yet …

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